Global Electric Vehicle Market Share, Q4 2021 – Q3 2023

Global Passenger Electric Vehicle Market Share, Q4 2021 – Q3 2023

Published date: November 30, 2023

This page depicts our quarterly data for global electric vehicle sales market share from Q4 2021 to Q3 2023.

Global EV market share Q3 2023

Auto Group Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023
BYD Auto 9% 10% 12% 13% 15% 14% 15% 17%
Tesla 19% 21% 16% 17% 17% 22% 20% 17%
Volkswagen Group 10% 7% 7% 7% 8% 7% 7% 8%
Others 62% 62% 65% 63% 60% 57% 58% 58%

Note: For EVs, we consider only BEVs. PHEVs has been excluded from the study

Source: Global Passenger Electric Vehicle Model Sales Tracker: Q1 2018 – Q3 2023

Global electric vehicle market highlights:

  • Global BEV sales grew 29% YoY in Q3 2023.
  • China ranked first, with 58% share of total sales, followed by the US and Germany.
  • BYD Auto narrowed its gap with Tesla in BEV sales in Q3 2023.
  • Tesla’s Model Y, BYD’s Yuan Plus and Tesla’s Model 3 were the best-selling BEV models during the quarter.
  • Chinese brands sold over 0.13 million BEV units overseas.
  • With the current growth trajectory, global BEV sales are expected to reach 10 million units by the end of 2023. 

Top Electric Vehicle Brands highlights:

Tesla: Tesla’s sales grew 26% YoY in Q3 2023, falling short of expectations The company is revamping its production lines in China and the US for the Model 3 facelift version, which is a reason for the lower-than-expected Tesla sales in Q3. The Model Y retained its position as the ‘best-selling’ passenger car globally during the quarter.

BYD Auto: BYD Auto experienced a 66% YoY increase in sales during Q3 2023. The Yuan Plus, Dolphin and Seagull were its top three best-selling models, accounting for nearly 72% of BYD’s total BEV sales. BYD exported more than 65,000 BEVs during the period.

Volkswagen Group: In Q3 2023, Volkswagen Group’s EV sales increased 36% YoY. The ID.3, ID.4 and Audi Q4 e-tron were the best-selling EV models of the group, accounting for 51% of its quarterly EV sales. Compared to previous quarters, Volkswagen’s EV sales in China improved significantly in Q3.

*For EVs, we consider only BEVs. PHEVs, HEVs and fuel cell vehicles (FCVs) are not included in this study.

For a more detailed electric vehicle model sales tracker, click below:


Global Passenger Electric Vehicle Model Sales Tracker: Q1 2018 – Q3 2023

This report tracks the global passenger vehicle sales* by brand and by model across 23 regions (China, USA, Germany, UK, France, Spain, Japan, India, Italy, South Korea, Thailand, Indonesia, Vietnam, Brazil, Argentina, Russia, Malaysia, Philippines, Singapore, ROE, LATAM, MEA and Oceania) quarterly. The report will help to understand regional trends, brand dynamics and type of EV penetration. The period covered in this report is from Q1 2018 to Q3 2023.

*Sales here refers to wholesale figures, i.e., deliveries out of factories by respective brands/companies.

*Under electric vehicles, the report only considers battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Hybrid electric vehicles and fuel cell vehicles (FCVs) are not included.

Table of Contents:

•  Definition
•  Pivot Table
•  Flatfile

Note: Numbers based on passenger vehicles only.  For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.

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All Charged Up: EV Battery Sales Soar 54% YoY in H1, CATL Leads

  • Chinese battery suppliers held nearly two-thirds of the EV battery market.
  • Tesla, BYD and Volkswagen installed nearly 45% of total EV batteries in H1 2023.
  • Annual EV battery demand is expected to reach 4TWh in 2030.

London, New Delhi, Boston, Denver, Beijing, Hong Kong, Seoul, Taipei, Toronto – November 8, 2023

The global EV* battery capacity sold in H1 2023 grew 54% YoY to reach over 300GWh, according to the latest research from Counterpoint’s Global EV Battery Tracker. During this period, global EV sales also experienced a substantial 43% YoY growth. CATL led the EV battery market, with BYD and LG Energy Solutions trailing by some distance. These top three companies collectively accounted for nearly two-thirds of the market in H1 2023. The leading regions in terms of EV battery installations were China, US and Europe.

Commenting on the market dynamics, Senior Analyst Soumen Mandal said, “The EV battery ecosystem is undergoing rapid transformation. Over the next few years, numerous new battery suppliers, such as ACC, Verkor, Northvolt and E4V, are expected to secure a substantial presence within the battery supply chain. Apart from specialist battery suppliers, automakers such as Tesla, Volkswagen, BMW, Mercedes-Benz and Stellantis are also working on in-house cell and pack manufacturing, which will make the battery supply chain even more competitive.”

Mandal added, “Currently, Chinese and South Korean suppliers dominate the industry. Chinese companies like CATL, BYD, CALB, Gotion, Sunwoda and Farasis collectively hold two-thirds of the market, while the three major South Korean players – LG Energy Solution, Samsung SDI and SK Innovation – account for around 25% market share. As EV sales gain momentum in various parts of the world, countries will try to establish self-sustaining battery supply chains. This will allow local industry participants to thrive while forcing some players to exit the market due to heightened competition.”

Counterpoint Research Global EV Battery Capacity Sales Share by Supplier H1 2023

Automakers Tesla, BYD and Volkswagen accounted for nearly 45% of the total EV battery capacity sold in H1 2023. The surging sales of Tesla’s Model 3 and Model Y have played a pivotal role in driving the growth of CATL and LG Energy Solutions. CATL supplies batteries for the standard versions of the Model 3 and Model Y manufactured at Tesla’s Shanghai factory, while LG Energy Solutions serves as the primary battery supplier for the performance versions of the Model 3 and Model Y. On the other hand, Hyundai, Kia and Ford‘s EVs have played an active role in boosting the market share of SK Innovation, while Rivian and BMW predominantly rely on Samsung SDI as their battery supplier. In the North American region, Panasonic holds a key position as the primary supplier of batteries for Tesla models.

Global EV Battery Capacity Sales Share By Auto OEM H1 2023

Commenting on the market outlook, Research Vice President Peter Richardson said, “In H1 2023, the average battery capacity of EVs stood at 50kWh. The rising sales of small, compact and mini EVs, particularly in China, are expected to maintain the average battery capacity in the range of 65kWh to 70kWh by 2030. Consequently, we expect that the total EV-driven battery demand will reach 4TWh in 2030.”

Richardson added, “The increasing demand for batteries, coupled with geopolitical tensions, is exerting upward pressure on the prices of lithium, a primary component of EV batteries. As an alternative, battery suppliers are looking for different chemistries like sodium-ion (NA-ion) that could drive down the cost of batteries and make EVs more affordable. CATL has already achieved a breakthrough in sodium-ion battery chemistry, and we expect to see the mass adoption of such batteries very soon. Since the low energy density of NA-ion compared to lithium-ion doesn’t make it suitable for performance EV models, we expect to see higher usage of NA-ion batteries in electric two-wheelers, three-wheelers and small passenger cars. A model of Chery’s iCar brand is expected to be equipped with CATL’s sodium-ion battery and go on sale in early 2024. On the other hand, solid-state batteries are still under development and will take some time before becoming available commercially. Making solid-state batteries affordable is the main challenge.”

*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Guest Post: AI Needs to Reside in the Vehicle to Work Well

Mercedes is running a beta program where those that opt in will be able to access ChatGPT from their vehicle by interacting with the voice assistant already present in MBUX-equipped vehicles. But rather than the cloud-based service that Mercedes is going with today, it should be looking at implementing ChatGPT directly in the vehicle. 

  • Mercedes owners in the US can enroll for the program by accepting an update for their car. 
  • The test is due to run for three months and is being supported by Microsoft’s Azure OpenAI Service, which is an API to which clients can connect their services to have generative AI functionality. 
  • Mercedes is able to implement this service very easily because all it is really doing is providing a prompt for the vehicle assistant to fill in, send it to the cloud and then read out the results. 
  • This means that all of the inference or processing of the request will be done in the cloud with the voice assistant doing nothing more than acting as a front end to provide the voice functionality. 
  • The vehicle is a use case where generative AI could have a disproportionately large impact. This is because a touch-based icon grid is a substandard user experience no matter who provides it. 
  • The problem that the car makers have is that their icon grid is much worse than Apple, Gooxgle or Tesla. 
  • Furthermore, in 2016 and 2017 we concluded that voice was the leading contender to improve the digital experience in the vehicle but that voice was not good enough to create an acceptable user experience. 
  • This is why vehicles are still limping along with smartphones embedded in the dashboard. 
  • We have also concluded that generative AI represents a significant step forward in the ability of machines to communicate with humans and provide a user interface for a digital service. 
  • Consequently, generative AI offers a significant opportunity for vehicle makers to win back the digital initiative that they have ceded to the digital ecosystems. 
  • This is extremely important as vehicle makers’ ability to monetize the market for in-vehicle digital service will be contingent on their ability to remain relevant in the digital vehicle experience. 
  • This is why Apple and Google are coming aggressively after the vehicle and so far, the OEMs have mounted feeble resistance or offered complete capitulation. 
  • The problem with this approach is that the only way to implement generative AI effectively in the vehicle is to put it directly in the vehicle. 
  • This is because reliability and speed are critical, and in this example when the network goes, the service goes with it. 
  • Furthermore, it is unlikely that there will be any real integration with the vehicle, meaning that telling ChatGPT that one is feeling hot is likely to result in silence rather than the air-conditioner being turned up. 
  • Using ChatGPT as the benchmark implementation in the vehicle will have a profound impact on the cost of the vehicle’s electronics as well as its power consumption which in an EV is a deal breaker. 
  • There are rapid developments going on in the open-source community that may make this a lot easier to achieve, but implementing large language models outside of the data center remains a work in progress. 
  • Despite the current limitations, the potential for generative AI to help OEMs to overcome their digital shortcomings is substantial and represents one of the best opportunities the OEMs have had for a long time. 
  • The risk is that if no one uses it as a result of the way the Mercedes experiment is implemented, it will lead to the (wrong) conclusion that putting it in the vehicle is a waste of time. 
  • This would lead to the squandering of another opportunity, resulting in digital irrelevance and greater commoditization. 
  • We remain pretty pessimistic about the outlook for the OEMs. 

(This guest post was written by Richard Windsor, our Research Director at Large.  This first appeared on Radio Free Mobile. All views expressed are Richard’s own.) 

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Tesla Reports Record Revenue, Deliveries in Q4 2022

  • Tesla’s total revenue stood at $24.3 billion in Q4 2022 with 37% YoY growth.
  • Tesla deployed 2.46 GWh of energy storage during Q4, a growth of almost 152% YoY.
  • Tesla’s vehicle deliveries are expected to exceed 1.7 million units globally in 2023.

Riding on record 405,278 vehicle deliveries in Q4 2022, Tesla registered a record total revenue of $24.3 billion during the quarter, an increase of 37% YoY. Deliveries rose 31.3% YoY in Q4, bringing the 2022 annual total to 1.3 million units. The US was the leading market in Q4, followed by China and Europe. The annual deliveries of Tesla’s premium Model X and Model S grew 167% YoY to reach 66,000 units.

Tesla’s sales in China fell short of expectations again due to the COVID-19 outbreak. Production at the Shanghai factory, which exported more than 106,000 units in Q4, was halted during the last week of December. Although no specific reason was stated officially, rising COVID-19 cases among workers were a likely cause for the unexpected production halt. On the other hand, the weekly Model Y production in the Berlin factory touched 3,000 units. The rising production in Germany has helped Tesla gain a strong grip on Europe’s EV market. The Model Y remained Europe’s top-selling car model during November and December. Tesla’s in-house 4680 cell production rate also reached 1,000 cars per week.

Tesla Revenue by segment Q4 2021 - Q4 2022 Counterpoint Research

Financial summary

  • Tesla’s total revenue during Q4 2022 stood at $24.3 billion, an increase of 37% YoY. The company generated more than $20 billion from automotive sales. During Q4, the widespread release of Tesla’s full self-driving (FSD) feature generated $0.32 billion in revenue, indicating that the company is striving to increase the proportion of software revenue in its overall product mix.
  • Revenue from Tesla’s other businesses like energy storage, solar panel deployment, charging and vehicle servicing grew by almost 72% YoY to exceed $3 billion. Other businesses contributed 12% of Tesla’s Q4 revenue.
  • Tesla deployed 2.46 GWh of energy storage during Q4. At 151.7%, it saw the highest YoY growth till now.
  • Tesla’s total revenue for 2022 exceeded $81.4 billion, a 51% YoY growth.
  • During Q4, gross profit also increased by 19% YoY and stood at $5.7 billion. In October, Tesla reduced vehicle prices in China after increasing them a couple of times during H1 2022. Initially, it was thought the increase in demand would make up for the price cut but the negative foreign exchange impact restricted further gross profit growth.
  • Tesla’s inventory in Q4 stood at 34,423 units, bringing the annual total to 55,760 units. The COVID-19 outbreak in China and the increased production in the Berlin factory are probable causes of the higher inventory. In addition, Tesla is facing stiff competition as legacy automakers and new players are offering more affordable EVs. In January 2023, Tesla lowered prices globally, which may help in clearing out inventories and achieving economies of scale.

Tesla production and deliveries, Q4 2021-Q4 2022 Counterpoint Research


Tesla’s strong fundamentals are expected to keep the company ahead of most other electric vehicle brands globally. Tesla announced price cuts in January 2023, which has resulted in the demand ballooning to twice the production. Besides, pilot production of the Tesla Semi began in 2022 and the vehicle is expected to hit the road soon. The company also plans to start production of the Cybertruck in mid-2023. Furthermore, Tesla recently announced an investment of $3.6 billion to set up a 100GW capacity cell factory and a high-volume semi factory. Tesla’s 2023 vehicle deliveries are projected to exceed 1.7 million units, with a 31% YoY growth. This seems attainable if the company’s recent price cuts remain in effect for most of the year.

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Tesla’s stellar Q3 performance

  • Tesla delivered nearly 343,900 vehicles during Q3 2022, an increase of 42.4% YoY
  • Logistics remains a major bottleneck for Tesla deliveries
  • Tesla can exceed 1.3 million unit deliveries by year end with current trajectory

Tesla rebounded during Q3, after experiencing a relatively weak second quarter. During Q3, Tesla delivered nearly 343,900 vehicles, a 42.4% annual increase and a sequential increase of 35%. The combined deliveries of Model S and Model X grew by more than 100% YoY, reaching 18,670 units, while the combined deliveries of Model 3 and Model Y increased by 40% YoY. China is the leading market for Tesla followed by the USA and Europe.

Tesla’s Shanghai Gigafactory surpassed the previous quarterly production rate and remains the main export hub supplying to most markets outside North America. The gigafactory updated its production ramp in July this year. The Berlin Gigafactory is also producing more than 2,000 units of Model Y, weekly. A lot of work is left to bring the Berlin plant to full capacity as it is only slowly reaching its planned output. As winter approaches, and it is feared that Europe will experience an energy crisis, Musk somehow remains optimistic about vehicle production in the Berlin plant and expects that no production cuts will happen.

Tesla Revenue by segment-Q3 2022_Counterpoint

Q3 financial summary:

During Q3, Tesla’s total revenue grew by almost 56% YoY, reaching $21.4 billion. Tesla generated $18.6 billion from the vehicle segment, an increase of 55% YoY. This is largely due to increased global deliveries and higher vehicle ASPs.

Although revenue from vehicle leasing during Q3 has increased significantly by 61% YoY, revenue from the sale of automotive credits grew by just 2.5% YoY.

Revenue generated from the company’s other businesses like energy storage, solar panel deployment, charging and vehicle servicing also grew by 62.5% YoY, exceeding $2.7 billion.

Gross profit, was $5.3 billion an increase of 47% YoY. But below expectation due to the high cost of raw materials, upgrading the production ramps (Berlin, Texas and 4680 cell factories) and increased logistic costs.

Tesla has been facing a serious issue with vehicle deliveries. There weren’t enough transport vehicles available with its logistic partners to handle the volume of Tesla deliveries. This increases the logistic cost which, in turn, is affecting the per-vehicle cost.

3.4% of the total revenue has been diverted towards R&D expenditure during Q3 2022. R&D spending stood at $0.73 billion, an increase of 20% YoY and sequentially growth of 10%. This is apparently due to the development of Tesla’s Optimus Robot and full-self driving (FSD) capability. This year Tesla postponed its AI Day to showcase a working prototype of its humanoid Optimus Robot whose software is very similar to the FSD system.

The FSD beta users reached 160,000 in Q3, up from 100,000 in Q2. Tesla is also going for a wider release of its FSD beta during Q4 2022. Hence, new Tesla owners will have the option to avail FSD beta immediately. Currently, there is an eligibility criteria to avail the FSD beta. With the resignation of Andrej Karpathy, Tesla’s AI and Autopilot director, it was perceived that the company’s FSD development is likely to stall, but it seems Tesla has made good progress and is confident of its path toward full autonomy, despite some alarming failures among beta testers.


Tesla Pdn and deliveries-Q3 2022_Counterpoint


Despite a weak second quarter, Tesla’s yearly deliveries may cross 1.3 million units by the end of 2022. Tesla is expected to make its first delivery of the Tesla Semi truck to Pepsi on December 1st this year. The Semi is claimed to have a range of 500 miles with cargo at ground level. We are also expecting to see the company’s long-advertised Cybertrucks becoming available by mid-2023. Alongside these, Tesla has also increased the production of its in-house designed 4680 cells. The constant production ramp upgrade in its gigafactories around the globe is likely to keep Tesla the market leader in the battery electric vehicle segment.

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Meet Counterpoint at EV India 2022

Our Senior Analyst Soumen Mandal will be attending the EV India 2022 event held on 7th-9th September 2022. He will be accompanied by fellow Research Analysts Abhik Mukherjee and Fahad Siddiqui.

You can schedule a meeting with them to discuss the latest trends in the technology and automotive sector and understand how our leading research and services can help your business.

Click here (or send us an email at to schedule a meeting with them. 

About the event:

EV India 2022 Expo is an International Electric Motor Vehicle Show which will provide the opportunity and platform to electric vehicle manufacturers to showcase their latest products, technology and equipment, smart and NextGen transport, electric passengers cars, scooter, motorcycle, cycles, buses etc. and to meet and network with the trade industry as well as end users with the main aim to find new businesses and strategies for protection of the environment.

EV India Expo is the one of the best public interactive platform for resources sharing, product purchase and brand display for the people and industry.

For more information and registration link: here

To get live updates from the event you can watch this space or follow us on Twitter .

Can Chinese EV Makers Make it Big in Japan?

For an automotive market like Japan, which is the base of global giants like Toyota, Honda, Nissan and Mazda, and saw early entry of hydrogen-fuel vehicles, it is easy to assume that the country would be a big market for new energy vehicle (NEV) makers. But the numbers tell a different story. According to the latest Counterpoint Research Global Passenger Vehicle Trackers, the NEV penetration in Japan is around 1% compared to around 15% in China.

Global NEV Penetration, 2018-2022F

The total NEV sales in Japan from 2018 to 2021 were just 4% of the total sales in China in 2021. It is easy to conclude that Japan is not an attractive market for EV makers. But opportunities can be found when taking an in-depth look into the market. In fact, the Japanese government is now actively pushing EVs by providing subsidies to set up EV charging stations.

FCEV vs BEV: What will be the future trend?

The debate on fuel cell electric vehicles (FCEVs) and battery electric vehicles (BEVs) has been going on for years now. Many in countries like Japan and South Korea still believe that hydrogen fuel will be the future, while China has been pushing BEVs. Leading NEV maker Tesla has also bet on BEVs and made it to the top of the China NEV market by achieving almost 50% share in H1 2022.

BEV and FCEV Comparison

The FCEV has many advantages but the BEV can be scaled up in a shorter time due to a more favorable infrastructure construction cost for the government and enterprises. Moreover, the BEV beats the FCEV both in terms of unit price and cost of use. Given the current macroeconomic headwinds, any plan to set up FCEV infrastructure will find few takers in the government or industry in the near future.

The Nissan Leaf BEV was the best-selling NEV model in Japan in 2021, with more than twice the sales as the second-placed Mitsubishi Eclipse Cross, a plug-in hybrid electric vehicle (PHEV).

Best-selling NEV Models in Japan by Share, 2021

Why BYD decided to enter Japan electric car market?

China’s BYD recently launched three electric car models in Japan – Seal, Atto 3 and Dolphin. As discussed above, Japan’s NEV market is comparatively small. So, what are the factors driving BYD’s Japan electric car market entry? We discuss them below:

  • Not a newbie in Japan’s vehicle market: BYD is already selling its electric buses in Japan. Furthermore, through tie-ups with Japanese companies including Toyota, Kansai Electric Power Company and Keihan Bus Company, BYD has a better understanding of the country’s consumption patterns.
  • Cost competitiveness: Within the same price segment, BYD can offer better vehicles in terms of mileage and other performance parameters.
  • Investment in charging infrastructure: Either by itself or together with the government, BYD has to increase the number of charging stations and charging points. The difference between China and Japan here is that there is a higher proportion of private charging points in China. But in Japan, more public charging points are needed due to the higher cost of land and parking slots. That is why the Japanese government is providing subsidies to set up EV charging stations.
  • Localization: The Japanese market has a unique taste in consumer electronics, such as the consumers here prefer to buy the iPhone SE while their counterparts elsewhere are likely to favor bigger-screen smartphones. The same is true for vehicles. The Kei car category, created by the Japanese government for the smallest permissible cars, is popular among local car users. Of the three models launched by BYD, the Dolphin is very similar to a Kei car. The key reasons why Kei cars are welcome in Japan include:
    • Streets are narrow in Japan, especially in major cities.
    • There are many mountain roads in Japan.
    • Parking space is scarce.

China EV makers going overseas: Challenges and opportunities

Unlike the traditional internal combustion engine (ICE) vehicle era, China’s vehicle makers are big players in the NEV arena. Core NEV technologies like battery, motor and electronic control systems are all now being developed in China also. It is undeniable that China’s NEVs now dominate the market volumes globally. China’s NEV companies and even traditional car companies consider it strategically important to enter overseas markets.

Besides China, Europe and US are the other major markets with good EV penetration and growth. The rest of the markets are still in an educational phase. Therefore, some caution is needed for the NEV makers planning to enter markets like Japan.

The acceptance of the NEV: Although the safety levels of BEVs, PHEVs and FCEVs have improved and reached that of ICEVs, it still needs time for a large number of consumers to trust NEVs, especially in the markets dominated by ICEV manufacturers. But the situation is gradually improving with more and more friends, relatives or other known people using NEVs.

Cost: Many times it is the cost that triggers a purchase or replacement decision. For Chinese NEV makers, cost control is important as still many key parts are made only by a few players.

Better products: Besides the core technologies for the car’s hardware, new applications such as smart cockpit, driving assistant and driverless option are being introduced on the software side to improve the car user experience. Vehicle makers must continue to focus on removing key pain points of target consumers.

Brand power and market competitiveness: Car consumers are more willing to pay a premium for a known brand name. At the same time, many are looking for more bang for their buck. Therefore, it is important for car makers to study consumer behavior and composition of the market they are planning to enter.

Investment and policies: The NEV ecosystem in many markets is still not mature. Huge investments are required to develop this ecosystem, whether it is manufacturing units, service centers, points of sales or charging stations. With the goal of “zero carbon” in mind, many countries provide incentives to NEV makers and consumers, though the risk of policy change always remains.

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Tesla Reports Record Revenue in Q1 2022; Rising Raw Material Cost a Challenge

  • Tesla vehicle deliveries crossed 310,000 units in Q1 2022, a YoY increase of 68%.
  • Revenue reached a record high of $18.8 billion during the quarter.
  • More than 46% of Tesla’s operational expenses in Q1 2022 went to R&D.

The initial months of 2021 were not favorable for automakers. Semiconductor shortages derailed the post-COVID recovery, affecting vehicle sales worldwide. But the shortages have eased a bit one year later and auto sales are reviving. Automakers expect to recover the losses made during the last two years, soon. However, traditional automakers are unable to cope with the rising demand for pure EVs, whereas Tesla’s ability to address this demand has rewarded it not only with higher vehicle sales in Q1 2022 but also a record revenue of $18.8 billion. Tesla has also started deliveries to car rental service provider Hertz against its huge 100,000-vehicle order, which is also a reason for high vehicle production and delivery during the quarter.

Tesla’s Q1 2022 revenue would have been more without the fresh COVID wave that has hit Shanghai and surrounding areas, affecting the company’s production there. From the second week of March, rising cases of a new COVID variant have forced automakers operating around Shanghai to suspend production.

The urge to achieve L4 autonomy by the end of 2023 and to roll out robotaxis by early 2025 can be a major reason for Tesla’s big R&D spend. Besides, Tesla could also be conducting research on developing new battery chemistry. The soaring prices of some key battery components like nickel and lithium have put the auto OEMs in a spot. Most EV makers around the globe have been forced to raise prices by a few thousand dollars to cope with the rising prices of battery-related raw materials.

After Tesla’s Shanghai plant became operational, the company’s sales boomed globally, especially in China. In 2021, China remained its top market followed by the US and Europe. Apart from vehicle sales, Tesla has a strong network of charging stations and insurance services. Till Q1 2022, Tesla had 3,724 superchargers and 33,657 supercharger connectors worldwide.

Tesla Revenue by Segment Q1 2022_Counterpoint Research

Q1 2022 Financial Results

  • During Q1 2022, Tesla delivered more than 300,000 units of vehicles, an increase of 68% YoY. Model 3/Y accounted for more than 95% of deliveries.
  • Total revenue stood at $18.7 billion, an 81% YoY increase. Nearly 90% of the total revenue came from vehicle sales.
  • Tesla’s other services like energy storage, charging and insurance contributed to the remaining 10% of the revenue. Revenue from energy-related services and insurance services saw YoY growth of 24.7% and 43.23% respectively.
  • Keeping parity with vehicle sales and revenue growth, Tesla’s gross profit during Q1 2022 reached $5.4 billion. Compared to the same period last year, the gross profit grew by a whopping 146%. Gross profit from vehicle sales saw a jump of 132% YoY.
  • R&D cost has also been on the rise. During Q1 2022, it stood at nearly $1 billion, a 30% increase YoY. More than 46% of the operating expenses were incurred in the R&D segment, implying Tesla is working seriously on some new technology under the hood.
  • Vehicle inventory for Tesla is quite different from other OEMs. During Q1 2022, Tesla delivered more vehicles than it produced, putting the quarterly inventory at -1.5%. This implies that Tesla has been clearing older stock that remained unsold during 2020 and 2021. Tesla keeps a delicate balance between production and deliveries, which helps it to maintain an image that its vehicles are in high demand.

Tesla Production and Deliveries, Q1 2021 - Q1 2022_Counterpoint Research

Market Outlook

Tesla’s future seems strong as it never stops innovating and keeps providing better and newer features to its customers. But within a couple of years, Tesla will face strong competition from traditional OEMs like Volkswagen, Toyota and Stellantis, which released their ambitious vehicle electrification plans last year. Though it will be difficult for them to overtake Tesla sales any time soon, Tesla will witness a reduction in its share across major markets. The reason behind this is the price band in which Tesla operates. It mostly operates in the high-to-premium price band, whereas the traditional OEMs are planning to launch vehicles in the budget segment. The rising cost of a few key raw materials and inflationary impact on production have pushed Tesla to increase its vehicle prices worldwide a couple of times. This might play against the sentiment of new customers, which will, in turn, affect the next quarter’s financials.

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NIO Registers Nominal Growth in Q4 2021

NIO is a leader in China’s smart electric vehicle (EV) market. After starting its business in 2014, NIO delivered its first model, the ES8, in December 2017. Since then, it has grown rapidly. The company has also entered the international market with the launch of operations in Norway in the latter half of 2021.

In China, NIO operates in the premium price segment where it competes with brands like Audi, BMW and Tesla. However, NIO plans to launch a subsidiary brand for the low-tier and mid-tier segments. While this sub-brand will compete against automakers like Wuling, Volkswagen and Toyota, NIO as a brand will continue its operation in the premium segment.

Apart from its EV business, NIO also provides battery and vehicle charging solutions through its subsidiary NIO Power. In December 2021, NIO Power had more than 700 swapping stations across China, which had already provided a total of 5.3 million swaps. NIO also has 3,020 power chargers and 3,319 destination chargers in various locations across China.

Q4 2021 Results

In late March, NIO released its unaudited financial results for Q4 2021 that showed nominal progression across most metrics.

Vehicles Delivered

During Q4 2021, NIO delivered 25,034 units of cars, which is an increase of 2.4% QoQ and 44.3% YoY. NIO’s total vehicle sales grew 109% annually to reach 91,429 units in 2021. This growth was mainly driven by rising EV adoption in China and NIO’s business initiation in Norway.



Keeping parity with vehicle sales, NIO’s total revenue for Q4 2021 stood at $1.55 billion, a 1% sequential increase. Revenue from vehicle sales was $1.45 billion, a 6.7% increase from the third quarter. For the full year of 2021, revenue from vehicle sales reached $5.2 billion, a 118% increase compared to 2020.

While around 92% of NIO’s 2021 revenue was generated through vehicle sales, revenue from power and services also increased.

Gross Profit

Although NIO saw nominal sales and revenue growth sequentially in Q4 2021, gross profit declined 14.7% QoQ to $266.7 million, giving a gross margin of 17.2%, which also decreased by 3% points QoQ. Regulatory credits helped its gross margin during Q3 2021.

Research and Development

During Q4 2021, the R&D cost was $257.2 million, amounting to more than one-third of the total R&D cost for 2021. This jump suggests NIO is working on several new vehicle projects as well as developing new services. In January last year, NIO launched its autonomous driving platform ‘NIO Autonomous Driving’. Though the platform is restricted to ADAS, it is expected that L4/L5 autonomy will be developed on this platform. Nio started the deliveries of ET7 in March this year. So, a part of R&D cost might have been mobilized even towards software development to make it a best-in-class product.

Market Outlook

With EV sales accelerating compared to previous years, the company expects to achieve revenue growth of 20.6% to 25.1% during the first quarter of 2022. However, China’s EV market is currently going through a slack period for two main reasons: Firstly, rising COVID infections are causing widespread city and even regional lockdowns, and secondly, raw material prices for EV batteries are rising (nickel and lithium prices have increased sharply).

Due to the rising costs, EV manufacturers are either increasing prices or sacrificing profit. Entry-level and mid-level brands are likely to be most impacted, but even premium brands will be affected eventually.

While OEMs are reluctant to increase their vehicle prices, Xpeng, another leading Chinese EV manufacturer, has recently increased its vehicle prices by at least $1,500. Even Tesla and BYD, which are believed to have strong and stable supply chains, have been forced to increase prices. NIO has resisted the move so far and expects to benefit from strong demand in the short term.

Related Posts

Hon Hai – Diversification Beyond Apple into Semiconductor & EV Space Key to Long-Term Growth

We deep dive into the earnings performance of the world’s largest smartphone EMS and potentially the largest EMS player by revenue – Hon Hai (Foxconn Group).

Short-Term Performance & Outlook: Apple remains the foundation, Cloud & Components business bright spots

  • Hon Hai”s 2Q’21 revenue climbed to NT$1351 Billion ($48.55 Billion), was in line with the expectations from the group’s revenue perspective, growing 20% YoY compared to last year which was the break-out quarter for the pandemic.
  • The localized production strategy is helping Hon Hai to somewhat alleviate the pandemic effect which is going on in waves.
  • Smart Devices business remain strong growing 29% YoY in revenues, thanks to its biggest customer Apple whose iPhone shipments grew also coincidently 29% YoY during the June-ending quarter.
  • Cloud Networking & Computing segments saw a slow down in revenues compare to a stronger demand in last year’s quarter. However, Hon Hai expects the cloud & networking products demand to pick up in Q3 2021.
  • Overall the company’s Gross margin remains stable at a 6% level with Operating income and net income still hovering around the 2% mark each.
  • We estimate the revenue to grow around 5% levels in Q3 2021, driven by cloud and computing segments offsetting a slow quarter for smart devices business (re: Apple) and some headwinds from component supply crunch as well as pandemic peaking in some Asian markets, home to company’s operations.

Counterpoint Research - Honhai Margins Analysis - Q2 2021

Long-Term Strategy & Outlook: Boost Gross Margins

  • Looking at the new growth segments globally with AI, Robotics and Electric Vehicles, Hon Hai wants to cash in on these segments via its F3.0 strategy
  • For example, Hon Hai made  series of investments, partnerships, and new alliances over the last 12 months in the EV Space with huge ambitions to capture more value across the EV value chain from semiconductors to chassis design to software to assembling to services.
  • Hon Hai wants to capture atleast 10% of the $600 Billion EV market by 2025. This translates into 3-4 million EV units per year or $60 Billion in revenue.
  • Hon Hai with a vertical approach across the EV stack looks to lift its group Gross Margins up from 6% to 10% levels.

  • From a semiconductor perspective, Hon hai also wants to control the upstream supply chain for a more integrated offering, have invested in:
    • 8-inch wafer fab (DNex/ SilTerra, Malaysia) – focusing on mature nodes 110nm
    • 6-inch wafer fab from Macronix in Hsinchu to develop components such as SiC MOSFETs for EVs
    • KoreSemi in Qingdao
    • GigaSolar Materials to develop EV Battery materials
  • From software and services perspective, If Tesla is the iPhone of the EV market,  HonHai wants to become the “Android” of the EV market via its EV Open Market platform. So this is from a software perspective.
  • From a hardware perspective, Foxconn is also looking to set up additional factories in Thailand and the USA to produce EVs via contract manufacturing (e.g. Fisker, Byton, Geely, Stellantis) and for prospective new entrants relying on the company for the entire EV stack.

For more insights on Hon Hai’s EV Strategy, read – Will Foxconn Shake EV Industry?

So in summary, Hon Hai’s long-term strategy look solid as it looks to diversify beyond the smart devices business which is yielding very low margins to segments that can yield higher margins with more control over the entire stack. Though, execution would be the key to really become the Android of EV market.

Watch the full interview below:

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