Peru smartphone shipments grew 27% annually in Q3 2017, and 10% compared to the previous quarter. Since the entrance of Entel, the 4th operator, Peru has become one of the most competitive markets in LATAM. Operators still offer subsidies on devices to retain or to compete for new subscribers. As a consequence operators control more than 90% of handset distribution.
The, top six brands represent more than 70% of the smartphone market. The remaining 30% is shared by a long tail of more than 40 brands. Chinese smartphone brands had almost 40% share of the total smartphone market. The leading players are Huawei, Motorola and ZTE.
Opportunities such as number portability and low mobile penetration in some rural areas, triggered carriers to adopt different strategies to increase market share. Amid this race, OEMs that can offer the best brand-price-feature combination, will likely advance. Huawei has been aggressive, surpassing Samsung to become the number one player in the smartphone market in 3Q 2017. Huawei had 18% market share followed by Samsung with 14% share. LG and Motorola grabbed third and fourth positions in the smartphone market. Motorola registered strong annual growth of 150%, with its C series smartphones performing well. Vietnamese carrier Bitel is a surprisingly strong player – its own branded smartphones captured fifth position, almost quadrupling its shipments annually in the quarter, albeit from a low base.
Exhibit 1: Peru Smartphone Shipments Ranking and Market Share – Q3 2017Source: Counterpoint Research: Quarterly Market Monitor Q3 2017
MediaTek captured almost half of the smartphone market followed by Spreadtrum and Qualcomm with 15% and 13% market share. MediaTek is catering to the needs of low-mid range segment and is being embedded by LG, Huawei and Motorola in their key models. These three SOC players captured almost 80% of the total smartphone market. The rest of the market is shared by Huawei’s HiSilicon-branded processors, Apple and Samsung (Exynos).
Market Summary
Shipments in Peru during Q3 2017 grew a healthy 27% annually and 10% sequentially.
Smartphones represented 79% of handset shipments in the quarter.
LTE devices made up 77% of total shipments and grew 29% YoY and 4% QoQ.
Huawei became the number one player in the Peru smartphone market surpassing Samsung in 3Q 2017.
Samsung declined 34% annually and 52% sequentially falling to second position behind Huawei. Samsung is facing strong competition from Huawei, Moto and LG.
LG captured third position with 13% share. LG grew 12% annually, with its K series performing well and providing tough competition to Samsung’s J series.
Motorola more than doubled its shipments annually in Q3 2017 with its best-selling smartphone Moto C providing the driving force.
More than 70% of smartphones shipped had a screen size that was greater than 5.0 inches.
Exhibit 2: Peru Bestselling Smartphone Rankings – Q3 2017
Apple’s iPhone 6 immediately rose to the top of the list during September despite the fact that it was only available after September 19th. The iPhone 6 narrowly beat Samsung’s Galaxy 5 with just a 17% difference in sales numbers.
Samsung’s Galaxy S5 has been the first runner up consistently for over 5 months. It was almost about to beat the year old iPhone 5S but then this month, the iPhone 6 has come storming in. It will be hard to change the downward trend of the Galaxy S5 as the price is already quite moderate compared to the price erosion curve of previous models like the Galaxy S4 and S3. Samsung’s Note III and Galaxy S4 are also int eh top 10 list. But it Apple which has the most.
Xiaomi has two models in the top 10 list, the Mi 3 and Redmi Note. The long time bestseller Redmi 1S is just outside the list as it has proved to be a hit in its newly entered markets such as India. With the Mi 4 slowly growing in volume it looks like Xiaomi has enough fuel to last till the year end of 2014.
Motorola’s Moto G has entered the top 10 list for the first time as it has been a bestseller in every major Emerging Market. It is close to the end of its life cycle. So it will be interesting to see if its successors will have similar popularity.
Just outside the top 10 is the LG G3 which has been the hero for LG helping it return to profitability in the third quarter of 2014. Huawei’s Honor 6 and P7 are also contenders as well as the Galaxy S5 mini.
Top 10 smartphone* list for Sep 2014
Rank
Brand
Model
Category
1
Apple
iPhone 6
smartphone
2
Samsung
Galaxy S5
smartphone
3
Apple
iPhone 5S
smartphone
4
Samsung
Note 3
smartphone
5
Apple
iPhone 6 Plus
smartphone
6
Xiaomi
Mi 3
smartphone
7
Samsung
Galaxy S4
smartphone
8
Xiaomi
Redmi Note
smartphone
9
Apple
iPhone 5C
smartphone
10
Motorola
Moto G
smartphone
(table source: Monthly Market Pulse September 2014)
* Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.
For more information and/or to purchase a copy of the report please send an email to:
info@counterpointresearch.com
Background:
Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.
Apple’s iPhone 5s is still the bestselling smartphone in May 2014, 8 months after its launch last year. Samsung’s new flagship, Galaxy S5 comes in at second.
According to Counterpoint’s channel survey across 35 countries, Apple’s iPhone 5s continues to be the bestselling phone in the world, a spot that many expected to be taken by Samsung’s Galaxy S 5. The highly anticipated Galaxy S5 comes in at second place but still a quite distant number two in terms of (sell through) unit sales. The iPhone 5c shipments continue to decline but Apple continued clearing excess inventory for the iPhone 5c during the month. apple iPhone 5c sales put it behing Samsung’s last year’s flagship Galaxy S4 and Galaxy Note III.
Xiaomi continues to maintain its position in our top 10 bestsellers list with strong performance in domestic market. The MI3, Hongmi Red Rice and Redmi Note are now available in many overseas markets with Xiaomi’s expanding distribution to cotribute to global sales volumes. But within China, the two models (Mi3 and Redmi) are reaching peak and ‘me-too’ competitors are pushing out similar high-specced products at aggressive price-points. A product refresh beckons in coming months from one of the most talked about Chinese brand.
Samsung’s Galaxy S4 mini stood at 8th and the Galaxy Grand 2 which was released last year captured the 10th spot. The Grand 2 is a more affordable phablet from Samsung with a display size of 5.25″. There are now 3 phablets in the top 10 list which reflects the ongoing trend of larger displays. almost 40% of the smartphones sold in May were phablets according to Counterpoint’s channel research across 35 countries. If Apple comes out with a phablet later this year it will instantly become a hit and top the list of phablets within two months of availability.
Outside of the top 10 list Sony’s Xperia Z1 came in close. Motorola’s Moto G along with Huawei’s Honor 3C and LG’s G2 made into the top 20 list. Next month we expect to see the Nokia X in the ranks of bestsellers as it is moving up fast after just two months of sales.
Top 10 Smartphone* List of May 2014
Rank
Brand
Model
Category
1
Apple
iPhone 5s
smartphone
2
Samsung
Galaxy S5
smartphone
3
Samsung
Galaxy S4
smartphone
4
Samsung
Note 3
smartphone
5
Apple
iPhone 5c
smartphone
6
Apple
iPhone 4S
smartphone
7
Xiaomi
MI3
smartphone
8
Samsung
Galaxy S4 mini
smartphone
9
Xiaomi
Hongmi Redrice
smartphone
10
Samsung
Galaxy Grand 2
smartphone
(table source: Monthly Market Pulse May 2014) * Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.
For more information and/or to purchase a copy of the report please send an email to:
info@counterpointresearch.com
Background:
Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.
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Source: Counterpoint Research: Quarterly Market Monitor Q3 2017
Source: Counterpoint Research: Quarterly Market Pulse Q3 2017
