iPhone SE 5G, new iPad Air with M1 SoC, Mac Studio with M1 Ultra SoC & more announced at Apple Event

At its first launch event of 2022, titled “Peek Performance”, Apple announced a new iPhone SE with refreshed hardware and 5G connectivity, a new iPad Air, a powerful new desktop computer, and much more. Apple also announced its most powerful SoC, the M1 Ultra, which completes the first generation of the Apple Silicon family. Below is a quick look at everything that Apple announced.

iPhone SE 5G: Affordable entry point to Apple ecosystem

The new iPhone SE 5G looks the same as the 4G iPhone SE that was launched back in 2020. In fact, it carries the iPhone 6 design language and compact form factor, with two major changes. Firstly, you get the A15 Bionic SoC under the hood, which is the same powerful chipset that we have seen on the iPhone 13 series that was launched in September 2021.

counterpoint apple event iphone se colors
Source – Apple

The iPhone SE model with a 4.7-inch HD screen, thick bezels, and a physical Touch ID button may seem outdated, but there is still a market for this type of device. According to Counterpoint Research’s Smartphone Model Share Tracker, Q4 2021, the 4G iPhone SE 2020 accounted for 12% of Apple’s total iPhone unit sales from its launch in Q2 2020 to Q4 2021. Globally, Japan and US are the biggest markets for the iPhone SE. It was also among the best-selling smartphones of 2021, globally.

Apple claims that the new SE model is almost 2.2x faster than iPhone 8, and over 5x faster than the iPhone 6s. The 12MP camera on the SE misses out on sensor-shift image stabilization as seen on the 13-series. But there are some improvements on the computational photography side, which includes Deep Fusion, Portrait effects and Smart HDR 4.

The target audience for Apple seems to be these iPhone 6s to iPhone 8 users, who still prefer the form factor, but are looking for faster connectivity and new features. Though one thing to note here is that, unlike the iPhone 12 and iPhone 13 series, the new iPhone SE does not support mmWave 5G, and only comes with Sub-6GHz.

counterpoint apple event iphone se 2022 features
Source – Apple

The iPhone SE 5G is priced at $429 for the base model with 64GB storage, which is about $30 more than iPhone SE 2020 which was launched at $399. Despite the slightly higher entry price, we expect the new iPhone SE to do well.

iPad Air 2022 with 5G, M1 SoC: Pro Experience on Budget

Apple also announced the refreshed iPad Air model which is now powered by the M1 SoC, the same as the iPad Pro models and the MacBook Air M1. The new iPad Air follows the design language as the Pro models, featuring a bigger 10.9-inch screen with 500 nits of brightness.

counterpoint apple event ipad air 2022

The Touch ID sensor is now embedded in the power button, features stereo speakers along the top and bottom. What’s more, the front 12MP camera now supports the centerstage feature as well to automatically pan and keep you in the center in video calls.

counterpoint apple event ipad air features

Other features such as support for Apple Pencil, Magic Keyboard, and Smart Keyboard are also present. The iPad Air (2022) will be available in both Wi-Fi and Cellular (5G) modes, and two storage options – 64GB and 256GB. The Wi-Fi-only base model starts at $599, whereas the Wi-Fi + Cellular model starts at $749.

counterpoint apple event ipad air 2022 keyboard
Source – Apple

M1 Ultra SoC, Apple’s most powerful ARM-based Custom Processor

In the transition to move from Intel-based processors to Apple Silicon, Apple announced the M1 SoC. It was followed by the M1 Pro and M1 Max SoCs for laptops and Mac Mini. At the “Peek Performance” event Apple introduced the fourth and final member of the M1 family, the M1 Ultra. Apple says it is the most powerful ARM-based custom processor designed for Mac Studio desktop computers. It is essentially two M1 Max chips that are connected together.

counterpoint apple event apple silicon m1 family
Source – Apple

Apple is calling it UltraFusion interconnect architecture where a silicon interposer is used to offer bandwidth of up to 2.5TB/s. So, instead of having two separate chips connected to the motherboard, the UltraFusion solution helps in reducing latency. As the M1 Ultra is essentially two M1 Max SoC, it features:

  • A 20-core CPU (16-Performance cores, four-efficiency cores)
  • 64GPU cores
  • 32-core Neural Engine
  • 114 billion transistors
counterpoint apple event apple silicon m1 ultra specs
Source – Apple

In terms of Memory bandwidth, the M1 Ultra SoC can reach 800GB/s and can be configured to have 128GB of unified memory. With all this power on hand, the M1 Ultra can decode media and simultaneously play back up to 18 streams of 8K ProRes 422 video. It can also support four 6K Pro Display XDR and one 4K display.

Studio Display: High-res Screen with Hi-Fi Audio

One of the other interesting products announced by Apple includes the Studio Display. This $1,599 Studio Display comes with a 27-inch, 5K Retina screen (5120×2880 pixels), and 600 nits brightness.

counterpoint apple event mac studio lifestyle
Source – Apple

Given the current work-and-learn from home scenario, the Studio Display includes a three-mic array and six-speaker system with support for Spatial Audio. There is also a 12MP front camera with a centerstage feature for video calls on apps like Webex, FaceTime, and Zoom. These features are enabled by the A13 Bionic chip that powers the Studio Display, along with “Hey Siri” voice command.

counterpoint apple event studio display features
Source – Apple

In terms of connectivity, the Studio Display features one Thunderbolt 3 port connect and charge compatible Mac, and three USB-C ports for connecting your accessories. The Studio Display comes with two choices of stands – one which lets you tilt the screen up to 30-degrees, the other that lets you adjust the height as well. There is also a VESA mount option that lets you tilt the screen horizontally or vertically, depending on your needs.

Mac Studio: Powerful Desktop Content Creators and Creative Professionals

The Mac Studio is a small, yet powerful desktop computer that looks like a Mac mini, but packs a lot of punch inside. It is designed considering the needs of content creators, film studios, professional photographers, and animators in mind. Users can choose between M1 Max or M1 Ultra SoC model depending on their workflow.

counterpoint apple event mac studio
Source – Apple

In terms of connectivity, the Mac Studio has four Thunderbolt 4 ports and a 10Gb Ethernet port. There is an HDMI out port, an audio jack, and two USB-A ports as well. Bluetooth 5.0 and Wi-Fi 6 connectivity is also available on-board. Lastly, the front of the Mac Studio also features two USB-C ports and an SD card slot. Price starts at $1,999 for the base model with the M1 Max chip, whereas the M1 Ultra chip variant starts at $3,999.

counterpoint apple event mac studio features
Source – Apple

Apple did throw some performance numbers saying that the M1 Ultra powered Mac Studio offers 90% faster performance than a Mac Pro powered by Intel’s 16-core Xeon processor. It is also roughly 60% faster than a 28-core Mac Pro. Lastly, Apple did make a big claim that the M1 Ultra has the fastest GPU shipped on a Mac yet. Given how M1 family chipsets have offered peak performance, it remains to be seen how far these claims hold when users start using them.

Other Announcements from Apple TV+ to new colors for iPhone 13 series

Besides these big announcements, Apple also announced two new color options for the iPhone 13 series. The vanilla iPhone 13 will come in a new Green color tone, whereas the Pro model will be available in the Alpine Green color variant.

counterpoint apple event iphone 13 new colors

And lastly, for baseball fans, Friday Night Baseball will now be streaming on Apple TV+.

Related Posts

M1 Pro, M1 Max Give Definitive Push to Apple’s M1 Journey

  • Benefitting from its accumulated know-how, Apple quickly swept the PC market with the launch of M1-based Macs. While the M1 was designed for entry-level Macs, the M1 Pro and M1 Max, launched on October 18, are meant for advanced Macs.
  • Instead of the Ax chips for iPhones, Apple’s most advanced processors will be from the M series for PCs. Ax will inherit the features and innovations of the M series and become a customized version for iPhones.
  • Apple’s services revenue has been growing steadily since 2016, accounting for 21.5% of the total revenue in Q2 2021. The new Mac models will also aid in this growth. Content creation and games will be the driving forces in the coming years.
  • The memory architecture of Apple Silicon is one of the key features that distinguish it from other ARM SoCs and will alter future SoC designs for PCs and servers. It can increase performance-to-power ratios while lowering system costs.

Following up on our May coverage of Apple’s M1 SoC introduction, we look at the benefits and downsides of the new M1 Pro and M1 Max SoCs, released on October 18 along with the updated MacBook Pros carrying these SoCs. These launches come around one year after the introduction of the M1 Mac.

Apple has mastered both its software (OS and APP) and hardware system architectures, thanks to its years of experience in designing RISC SoCs for its smartphones and tablets. The success of the M1, Apple’s first high-performance SoC for entry-level Macs, prompted the company to accelerate the development of more advanced SoCs.

Unlike Intel’s general-purpose processors, which can be used in different notebook models and brands, Apple’s M1 series SoCs are an ASIC (application-specific integrated circuit) that can be only used in Apple-designed PCs. The M1 Pro and M1 Max SoCs have more high-performance cores. However, the number of high-efficiency cores is reduced to two from the M1’s four. Both are made by TSMC’s 5nm technology. 

Comparing M1 Pro, M1 Max, M1 and A15

Apple did not share any information about the new CPU core or frequency. According to information presented by TSMC at the 26th Technology Symposium, the N5P is 5% faster and 10% more energy efficient than the N5, although the transistor density has not improved as a result. The M1 Pro and M1 Max, according to Apple, have a transistor of 33.7 billion and 57 billion, respectively. As a result, the die size of the M1 Pro and M1 Max will be close to 251.3 mm2 and 425.1mm2, respectively. Both have broken die size and transistor count records for Apple’s products.

Source: Apple

This evolution of the M series chips is in line with Apple’s processor development strategy. Working closely with TSMC, Apple will see significant chip improvements every two years. In addition to the Ax chips for smartphones, Apple also created M series chips for PCs in 2020, with the goal of replacing all Intel CPUs with Apple Silicon within two years. The SoC architectures in iPhones, and iPads and Macs are similar but the Mx for PC has more cores and larger cache memory. In other words, Apple’s latest and most advanced processor will be the Mx for PCs instead of the Ax for smartphones. Ax will inherit the features and innovations of the Mx and become its customized version.

SLC (system-level cache)

From the die shots of both the M1 Pro and M1 Max from Apple, the SLC is estimated to reach 48MB and 96MB, much larger than the 32MB of the A15 Bionic and the 24MB of the M1. Apple has boosted the cache capacity to improve system performance while lowering power consumption at the cost of die size. To enhance system efficiency, this SLC can be shared among multiple SoC subsystems (like CPU and GPU cores). Further, the bigger cache can reduce the frequency with which the SoC accesses DRAM, lowering system power consumption, requirement for DRAM and, in turn, the BOM.

Apple has been expanding its APIs for new applications including gaming, ray tracing and augmented reality/virtual reality. All these applications necessitate SoCs with several cores that communicate and collaborate with one another, as well as huge system caches to improve responsiveness.

Powerful GPU

GPU is the key to demonstrating the capacity of new chips. The M1 Pro and M1 Max have 16 and 32 GPU cores, respectively. GPUs, unlike CPUs, are made up of a large number of tiny cores. Initially, GPUs were designed to speed up specific 3D graphics operations but they are now capable of rendering increasingly realistic 3D visual effects, such as light tracing. Since the introduction of 3D graphics, light tracing has been one of the most significant advancements in the field of graphics technology. It is also a crucial technique for designing AR/VR/XR scenes. Light tracing, which may be utilized in embedded segments such as mobiles, wearables, gaming and automotive, is now critical to the realism of any 3D environment.

The GPU of the M1 Pro has 16 cores and only 5.2 TFLOP. However, Apple claims that the M1 Pro’s GPU delivers comparable performance within certain power consumption to the discrete GeForce RTX 3050 Ti 4GB while using 70% less power. Counterpoint believes this is due to the SoC’s huge quantity of shared cache in both Level 2 cache and SLC. Furthermore, the GPU can make use of the shared 32GB of LPDDR5, which is significantly more than the RTX 3050’s 4GB of GDDR6.

Ray tracing is a technique that was heavily emphasized at the Apple Worldwide Developers Conference (WWDC) in 2020 and 2021. At the 2021 WWDC, the training related to its inclusion in gaming accounted for 32.4% of all technological training sessions, making it the top training topic. To fully realize the capabilities of ray tracing, these APIs require GPU support.

The GPU may also be utilized as a more flexible parallel processor, supporting a wide range of AI applications. At the 2017 WWDC, Apple announced Core ML, which allows developers to create tethered applications for Apple devices. GPU support is required for Core ML. Specific applications such as AR, gaming and imaging are among the applications that Apple will emphasize currently and in the near future.

Source: Apple

Memory architecture

LPDDR5 is used in both the M1 Pro and M1 Max, with bandwidths of 200 GB/s and 400 GB/s, respectively, which are significantly faster than the M1’s 68.2 GB/s. Apple Silicon’s memory architecture is undoubtedly one of its greatest strengths. The M1 Pro and M1 Max share the same UMA to embed high-bandwidth and low-latency DRAM into a single pool within a custom package. Therefore, all cores can retrieve data in the memory simultaneously, and the system can dynamically arrange the precious memory resource. This dramatically improves system performance and reduces the usage of power-hungry DRAM, consequently extending the battery life.

Use cases for M1 Pro and M1 Max

  • Content creators are undoubtedly the largest target group for the M1 Pro and M1 Max. The M1 series Mac can be supported natively by most video/photo-editing software for Mac. Most third-party software, such as Adobe Photoshop and Lightroom, performs faster with the Rosetta2 compatibility while consuming less power on the M1 Pro and M1 Max.
  • Game developers are among the M1 Pro and M1 Max’s potential customers. As previously stated, one of the primary sources of revenue for Apple’s store service is games. However, Intel-based Macs were previously seen as unsuitable for playing high-quality games due to their hardware’s inability to meet the demands of gaming, let alone AR/VR/XR games. Classic games will be ported to native ARM architecture thanks to the M1 Pro and M1 Max’s much improved GPU, and it will encourage more developers to do the same. Apple has also provided APIs and training for 3D situations such as light tracing at recent WWDCs. These are essential technologies for game production as well as the construction of AR/VR/XR scenarios.


  • Apple’s M1 Pro and M1 Max meet the company’s requirements for a multitasking, high-performance and power-efficient mid-to-high range laptop. According to Counterpoint estimates, Apple Silicon is currently powering 93% of Macs. As new chips are launched, this proportion will continue to grow.
  • Apple’s new Macs are intended to appeal to a wide range of customers, including content creators, game designers, gamers and early adopters. Apple’s next silicon upgrade is likely to include additional high-performance CPU cores to improve multitasking, more GPU cores to improve the performance of video editing and gaming, and AI training capability.

A detailed report, ‘Apple M1 Pro and M1 Max Macs Review’, will be available by the end of October on our website for paying subscribers.

Related Reports

Related Posts

Apple Unleashes MacBook Pros with New M1 Pro, M1 Max SoCs, Promises a Notch Higher Performance

  • Apple’s new M1 Pro and M1 Max SoCs offer up to 10-core CPU, 32-core GPU and 64GB unified memory.
  • Apple also announced new 14-inch and 16-inch MacBook Pros.

Apple’s October 2021 fall event saw a bunch of new hardware announcements. These include redesigned MacBook Pros, new colors for the HomePod mini smart speaker and the much-awaited TWS, AirPods 3. Apple also announced two new chipsets – M1 Pro and M1 Max – to power the new MacBook Pro notebooks. We a deep dive to talk about the Apple announcement and what it means for both, Apple and its consumers.

M1 Pro, M1 Max SoCs: Supercharged with up to 32 GPU Cores, 64GB Unified Memory

Apple’s ARM-based M1 chip that debuted last year has already proved to be powerful and efficient. Now, building on the M1 architecture, Apple has announced the new M1 Pro and M1 Max SoCs. Made on TSMC’s 5nm process, the new SoCs bring up to 70% faster CPU performance over the M1 chip. These SoCs will power the new MacBook Pro 14 and MacBook Pro 16 models. Let us dive in a little deeper to look at what these new chipsets have to offer.

counterpoint apple m1 soc family
Source – Apple

Starting with the Apple M1 Pro, it comes with up to 10-core CPU, a 16-core GPU and up to 32GB unified memory with memory bandwidth up to 200GB/s. Higher bandwidth will allow in quickly moving data to and from memory, thus also leading to overall faster performance. The SoC also features 33.7 billion transistors. Now, in the 10-core CPU, there are eight high-performance and two high-efficiency cores.

counterpoint apple m1 pro specifications
Source – Apple

Along with the 16-core GPU, there is also a media engine that accelerates video processing while consuming less power. The acceleration is also available for the ProRes codec that Apple announced with the new iPhone 13 models. The new chipsets designed for MacBook Pros are aimed at pro users from fields ranging from content, music and movies to app creation.

alex mathew

“Our marketing manager, who also creates graphics and banners, is impressed with the fast and efficient M1-based MacBooks. The new M1 MacBooks show noticeable performance gains, whether you are a normal or power user. Photoshop load times are lightning quick when compared to a PC with similar specifications. It doesn’t even break a sweat when handling heavy image files and offers a stellar battery life.”

Alex Mathew – Graphic Designer & Digital Marketer

counterpoint apple m1 max specifications
Source – Apple

The Apple M1 Max SoC builds on the M1 Pro, taking its amazing capabilities even further. While it still comes with the same 10-core CPU, the number of GPU cores is doubled to 32, offering even faster-rendering speeds for videos and other graphics-related tasks. It has four times faster GPU performance compared to the M1 SoC. The M1 Max comes with massive 57 billion transistors and also supports up to 64GB of unified memory, offering up to 400GB/s memory bandwidth. While the M1 Pro supports up to two external displays, the M1 Max chip lets you connect up to four external displays.

“Our software developer who uses an Intel-based MacBook Air says, it gets exhausted when performing CPU-intensive tasks like crunching large numbers or running multiple servers/processes together. A small CPU-heavy script test took 84 seconds to complete on Intel machine. In comparison, the M1 MacBook Air took just 45 seconds, making it better by being faster with such computations. Considering the M1 as a benchmark, the new M1 Pro and M1 Max SoCs with higher GPU cores are likely to offer even faster performance for such tasks.”

Adarsh Punj – Data Analytics & Software Developer

Redesigned MacBook Pros: 120Hz Refresh Rate Display, more Physical ports

We had been hearing about redesigned MacBook Pros for a while now, and Apple has finally refreshed the line-up. There are a bunch of new things that the new MacBook Pros bring, making them pro-grade notebooks for content creators. There are two models – a smaller MacBook Pro with a 14.2-inch screen and a bigger one with a 16.2-inch screen. Both are miniLED screens, like what we have seen in the iPad Pro line-up that Apple released earlier this year. These are Liquid Retina XDR displays with an adaptive refresh rate of up to 120Hz. The ProMotion technology can adjust the refresh rate between 24Hz and 120Hz depending on the screen content, while also saving energy. The screen also supports a peak brightness of 1600 nits.

counterpoint apple macbook pro m1 pro
Source – Apple

The new MacBook Pro screens have thin bezels along the top and sides and also come with a notch, just like the iPhones. The notch adds more screen real estate, while also housing a 1080p web camera with a larger image sensor that can offer better low-light performance as well. This is a good addition against the backdrop of working and learning from home, where a lot of video calls need to be taken regularly.

counterpoint apple macbook pro internals
Source – Apple

Apple has also added three mics that offer up to 60% lower floor noise. This should greatly help in recording audio or attending to voice/video calls. It doesn’t stop there as the MacBook Pros also come with two tweeters and four force-canceling woofers to offer a great multimedia experience.

Moving on, another big change in the new MacBook Pro line-up is the addition of more ports. The SD card slot is back, and it is a welcome change that photographers and videographers will appreciate. Next, Apple has also added the HDMI port back. So, now you get a total of three USB Type-C ports. The 3.5mm audio jack is still present and it now brings support for high-impedance headphones.

counterpoint apple macbook pro ports
Source – Apple

But that’s not all, Apple has brought back the MagSafe connector which now supports faster charging. The base model of the 14-inch MacBook Pro comes with a 67W charging adapter, whereas the higher models come with a 96W adapter. The 16-inch MacBook Pro models, on the other hand, come with a 140W power adapter, which is also Apple’s first GaN charger.

counterpoint apple macbook pro keyboard
Source – Apple

The new MacBooks have also done away with the Touch Bar and come with mechanical function keys. They also include shortcuts for Spotlight, Siri, Dictation and Do Not Disturb. For secure login using biometric authentication, the MacBook Pros come with a Touch ID sensor embedded in the power button.

Coming to the pricing, the new MacBook Pro models start at $1,999 for the 14-inch model. This is a watered-down variant that comes with an M1 Pro chip featuring an 8-core CPU and a 14-core GPU. But the base RAM is 16GB along with 512GB SSD. At $2,499, you can get the one with a 10-core CPU, 16-core GPU and 1TB SSD. If you want a 14-inch MacBook Pro with the M1 Max SoC, you will have to shell out $2,899 for the 24-core GPU model and $3,099 for the 32-core GPU model.

The 16-inch MacBook Pro starts at $2,499 for the base model with an M1 Pro 10-core CPU and 16-core GPU. The one with the M1 Max SoC featuring a 32-core GPU costs $3,499. The top-end model with 64GB unified memory and 8TB storage will set you back by $6,099.

No doubt, the new MacBook Pros are expensive as they bring key improvements, from faster processors to better displays and higher resolution cameras among others. These notebooks are designed to attract the pro users looking to ease their workflows and, in turn, bring a better ROI in the long run.

Even for a content creator like me, who uses different programs and apps for tasks like editing podcasts and videos, a powerful notebook that can handle my workflow swiftly is important. This is especially true when editing videos shot in 4K (60fps), where trimming each clip on the timeline and adding music and voice-over along with text should be a smooth experience. Once the editing is done, rendering the video takes a considerable amount of time, and it gets a little frustrating if you want to make the smallest changes to the video and render it again.

During my brief usage, rendering a one-minute 8K video on a Windows-based laptop with the Intel Core i7 processor, 16GB RAM and GeForce MX250 graphics card took over four minutes. The same took less than 40 seconds on a MacBook Air M1 (8K to 4K 60fps). I am looking forward to the new MacBook Pros to see how faster they get at these tasks while improving efficiency.

Key Takeaways:

  • The MacBook Pros come with “pro pricing” but promise faster performance while lowering power consumption. How well these machines help in making the workflow easier remains to be seen.
  • The M1 Pro and Max SoCs may be good for content creators and graphic designers but they don’t seem to be designed for hardcore gaming.

Related Posts

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.