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Insights Tag: 4G LTE

Connected Car Sales Overtake Non-connected Cars in Q2 2022

  • The US overtook China in Q2 2022 to lead the global connected car market.
  • The top five groups – Volkswagen, Toyota, GM, Stellantis and Hyundai – captured half of the market.
  • 5G car sales surpassed half a million, though 4G accounted for 90% of connected car sales.

London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – September 29, 2022

Global connected car sales* remained flat YoY in Q2 2022 despite ongoing turbulence in the automotive industry, according to the latest research from Counterpoint’s Connected Car Services. The US led followed by China and Europe. The top three regions accounted for nearly 80% of connected car sales in the quarter.

The connected car penetration surpassed that of non-connected cars for the first time ever, capturing almost 50.5% share in Q2. Non-connected cars have been steadily declining as automakers prefer to upgrade their portfolio with factory-fitted embedded connectivity even in base model variants. Luxury brands like BMW, Mercedes and Audi were the first to introduce connected cars with inbuilt Wi-Fi, even before the initial push towards connected vehicles came from government mandates like eCall.

Commenting on the regional dynamics, Senior Analyst Soumen Mandal said, “The US market trailed China in terms of connected car sales in the first quarter of this year. However, with the resurgence of COVID-19 and plant shutdowns in China from March onwards, the US overtook China. China was the first country to introduce 5G cars back in 2020 with models like the Arcfox Alpha-T, Roewe Marvel R and Great Wall Motors Haval HG. Major automakers such as Audi and BMW entered the market in 2021 and 2022 by launching models like the Audi A7L/A6L and BMW iX respectively. Government initiatives along with a push from state-owned telecom operators regarding the deployment of 5G networks have given China the first-mover advantage.”

Mandal added, “Europe, including major countries like Germany, UK and France, saw its overall sales dip in the first half of the year due to persistent problems like the Russia-Ukraine war and supply chain disruptions. However, the region managed to increase its connected car penetration to almost 60% in the second quarter owing to growing connected car technology in the portfolios of incumbent players like Stellantis, Volkswagen, BMW and Mercedes. From a global perspective, Volkswagen, Toyota and General Motors groups lead the market due to large volumes and high connectivity penetration within their portfolios.”

Global Connected Car Market Counterpoint Research

The automotive industry is going through multiple simultaneous transitions such as connected mobility, electrification, autonomous driving, and software-based services. And connectivity is fundamental for all. However, it is creating pressure on supply chains to support these transitions.

Connected cars surpassing non-connected cars is a significant milestone toward achieving success in the automotive industry transformation. Now the use cases of connectivity within cars are expanding from telematic services to becoming more software-centric, delivering features like digital cockpit through to autonomous driving. As a result, automakers are focusing on using powerful on-board computers for next-generation connected mobility. Currently, connected cars typically use a single NAD module to provide infotainment and predictive analytics. But some Chinese brands and luxury automakers are using two NADs in a technology called Dual SIM Dual Active (DSDA) to provide, for example, uninterrupted infotainment to passengers while simultaneously uploading critical vehicle data on to the cloud for analytics.

Keeping the technology evolution in mind, Research Vice-President Peter Richardson added, “4G cars still dominate the global connected car market, capturing 90% of shipments in Q2 2022, whereas 5G cars accounted for around 7%. Although 5G’s share will continue to increase, 4G will see increased sales on a yearly basis until 2027. There are several factors hindering the proliferation of 5G for cars, such as high prices of 5G NAD/TCU, and patchy network coverage even where 5G has been launched, which in turn means limited availability of 5G capable cars. Furthermore, there is only nascent adoption of ADAS/AD levels – currently, there are few Level 3 capable models and all use 4G. We expect that mass adoption of 5G connectivity will only occur after 2025, when most of these issues will have been resolved”.

*Sales here refer to wholesale figures, i.e. deliveries out of factories by respective brands, and consider only passenger cars with embedded connectivity.

For detailed research, refer to the following reports available for subscribing clients and individuals:

Counterpoint tracks and forecasts on a quarterly basis around 50 automakers’ sales in key geographies like China, US, UK, Germany, France, Japan, South Korea, Rest of Europe and Rest of World, and by technology/connectivity – 2G, 3G, 4G and 5G.

Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.

 Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Peter Richardson

Soumen Mandal

Fahad Siddiqui

Counterpoint Research

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US Connected Car Market on Recovery Path After COVID-19; 5G Cars to Account for 27% of Market by 2025

  • In 2020, 92% of connected cars in the US were using 4G LTE networks.
  • 80 million new connected cars will be added in the US during 2020-2025.

San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – July 7, 2021

The US connected car market managed to weather the COVID-19 storm with a moderate decline of 6.8% YoY in 2020, according to the latest research from Counterpoint’s Smart Automotive Service. The cumulative connected car shipments in the US are expected to cross 80 million units during 2020-2025 with a CAGR of 10%. The connected car data here refers to only passenger cars with embedded connectivity.

H1 2020 proved to be painful for automakers worldwide, with most of them forced to shut down their manufacturing facilities to curb the spread of COVID-19. In the US specifically, from March onwards, most OEMs, including Ford, GM, Volvo, Toyota and Honda, suspended their production for nearly two months. Other factors that exacerbated the production delays included the semiconductor shortage, the storm in February that knocked US Gulf chemical plants offline, and massive blackouts due to cold weather that led to petrochemical shortages. US car sales continued to recover during H2 2020, declining 3% YoY compared to 21% YoY during H1 2020.

Commenting on the US connected car market, Research Associate Fahad Siddiqui said, “Connected car sales grew 2% YoY during H2 2020 mainly driven by a growing preference for connected services and late entrants like Toyota and FCA catching up with mainstream brands like GM and Ford. GM remained the market leader, accounting for a quarter of the market in H2 2020. In collaboration with AT&T, GM has been offering OnStar 4G LTE connectivity in its vehicles since 2015. Today, more than 95% of its cars offer embedded connectivity, with customers enjoying a host of services ranging from hotspot and navigation to vehicle diagnostics. It is the plethora of services that a connected car offers right at one’s fingertips that attracts customers towards it.”

Counterpoint Research US Connected Car Sales Market Share by Automotive Groups, H2 2020

He added, “Collaborations with telecom operators are helping automakers deploy cars with embedded connectivity faster than before. AT&T has more than 30 brands using its network, some notable ones being BMW, Ford, Chevrolet, Jaguar and Honda. Verizon’s connected car portfolio, on the other hand, has a handful of OEMs, including Toyota, VW and Mazda, with plans to add more soon. AT&T is the preferred telecom operator due to the variety it offers in its data plans, customizations for specific vehicle models, and its collaborations with manufacturers to speed up research and development in the connected car ecosystem.

Research Analyst Soumen Mandal said, “The US connected car market is becoming mature. OEMs’ electrification plans and push for driverless technology are helping speed up this process. GM has increased its budget for electric and automated vehicles from $20 billion to $27 billion and plans to launch 30 new EVs globally in the next five years (over 20 of these are planned for North America alone). In 2022, GM will launch 5G-enabled cars in China followed by the US region. Ford, on the other hand, plans to deploy cellular vehicle-to-everything technology (C-V2X) in its models in the US beginning 2022.”

Counterpoint Research US Connected Car Sales by Technology Share (in %)

Speaking from the connectivity perspective, Research Vice-president Neil Shah said, “In 2020, 4G LTE cellular connectivity had a mammoth share of 92%. Going forward, we can expect 4G penetration to increase, with 3G being phased out slowly. 5G-enabled cars entered the market in 2020 but they were limited to China only. The US will see 5G cars in the market from 2022 onwards with BMW and Ford leading the foray. By 2025, 5G cars will account for more than a quarter of the connected car market. With the growing adoption of 5G connectivity, there is a need to make use of C-V2X technology for improved safety features, better infotainment options and a greater capacity to process large amounts of real-time data. Automakers’ bullish sentiments toward electrification and aggressive plans for employing 5G technology will help TCU suppliers in expanding their 5G portfolios.”

The comprehensive and in-depth ‘Recovering Passenger Car Sales Drive Connected Cars Market’ report is now available for purchase at report.counterpointinsights.com.

Feel free to reach us at press(at)counterpointresearch.com for further questions regarding our latest research and insights, or for press enquiries.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Neil Shah

Fahad Siddiqui

Soumen Mandal

Counterpoint Research

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COVID Dents TCU Shipments but Recovery Looks Promising

  • Continental, LG, and Harman together account for a majority of global TCU shipments.
  • One in four TCUs shipped in 2025 will be 5G-enabled. Automakers will focus on future-proofing their cars, accelerating the adoption of 5G TCUs.

 San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – January 28, 2021

The Telematics Control Unit (TCU) market is expected to grow at a compound annual growth rate (CAGR) of 14.4% during 2020-2025, with the market value surpassing $6.3 billion by 2025, according to the latest research from Counterpoint’s Smart Automotive service. The TCU data here refers to both passenger and commercial vehicles. Higher penetration of connected cars employing 4G-enabled TCUs will be visible till 2025. But with countries deploying 5G infrastructure rapidly, automakers will gradually shift to 5G-enabled TCUs having fallback compatibility to cover a wide range of connected car services with seamless network coverage.

In 2020, COVID-19 drastically impacted the already declining automotive sales in several ways:

  • Automotive factories operated irregularly for many weeks and also saw employee layoffs in H1 2020. This affected the final vehicle assembly.
  • Subdued consumer sentiments toward expenditure on non-essential items resulted in a decrease in new vehicle registrations. However, with vehicle purchase incentives in place, short-term recovery can be expected.

The implementation of E-call regulation in the EU initially led to a boom in TCU shipments while similar initiatives have been taken in other regions too, such as EVAK/ERA GLONASS (January 2017) in Kazakhstan and Russia, and K-ecall (2021 onwards). Other important factors driving TCU adoption include changing consumer preferences towards safety/entertainment features and the recent increase in interest in electrical vehicles (EVs), which employ upgraded TCUs for battery management and vehicle performance. For instance, GM has increased its budget for electric and automated vehicles from $20 billion to $27 billion and plans to launch 30 new EVs globally in the next five years (over 20 of them are planned for North America alone). The telematics industry is poised for growth in the coming years as automakers promote connected services to attract buyers and earn additional revenue through subscriptions.

Commenting on the TCU market, Senior Analyst Aman Madhok said, “Continental, LG, and Harman accounted for more than 50% shipments in 2020. Continental has been supplying to a variety of automakers, both luxury and non-luxury, besides having a presence in major markets worldwide. During the last few years, Continental has overtaken LG in terms of market share due to new contracts and the increasing penetration of TCUs in mass-produced vehicles. Harman bagged a contract from BMW to supply its latest 5G-enabled TCUs in 2021. Furthermore, it managed to associate with the likes of VW and Maruti Suzuki in recent years.”

Counterpoint Research Global TCU Shipments- by Supplier (in %, 2020E)

Madhok added, “On the other hand, LG’s market share is declining due to its heavy dependence on GM, which has reached a saturation point in terms of TCU penetration.”

The Smart Automotive report also differentiates the embedded TCUs based on cellular connectivity. Looking from the connectivity perspective, Research Vice-President Peter Richardson said, “5G penetration is on the rise and TCU suppliers have already started to sign contracts with their respective customers (automakers) to supply 5G-enabled TCUs. Continental will lead here too. It has already won contracts to supply 5G TCUs to two European car manufactures. Continental will be followed by LG and Harman. GM’s recent bullish sentiment towards complete electrification of its vehicles and aggressive plans for employing 5G technology will benefit LG to expand its 5G portfolio. Falling prices of 5G TCUs will enable their adoption in mid-price cars, with automakers like GM, Ford, and VW leading 5G connectivity by 2025.”

The comprehensive and in-depth ‘Global Telematics Control Unit Market Tracker, 2021’ from our Smart Automotive service is available for purchase at report.counterpointresearch.com. Feel free to contact us at press(at)counterpointresearch.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are experts in the high-tech industry with an average tenure of 13 years.

Analyst Contacts:

Peter Richardson

Aman Madhok

Fahad Siddiqui

Counterpoint Research

 

5G Picks up Pace in Canada in Q3; Smartphone Installed Base Crosses Half Million in Oct

Toronto, Los Angeles, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – November 24, 2020

Smartphone sales in Canada inclined 13% YoY in Q3 2020, according to Counterpoint’s North America Monthly Channel Share Tracker service. Apple and Samsung together accounted for 86% of the total sales compared to 82% during Q3 2019. In volume terms, Apple inclined 7% YoY despite the new iPhone sales being pushed to October, while Samsung inclined 21% YoY.

Senior Analyst Hanish Bhatia said, “Smartphone demand rebounded in Q3 2020 driven by pent-up consumer demand and solid uptake of back-to-school promotions. Retail activity picked up as consumers were now more confident about going outdoors. Online sales also remained strong with some consumers opting for store pick-up options. This trend is likely to continue as carriers push for a healthy mix of digital sales and brick-and-mortar sales. The market witnessed strong competition among carriers to gain share, especially among flanker brands. Customer churn remained comparable to 2019.”

Speaking on Canada’s 5G ecosystem, Bhatia said, “5G remained in focus as carriers shifted their marketing efforts to get an early lead among premium early adopters ahead of the Apple launch event. The number of 5G models has gone up from 3 in March 2020 to 14 in November 2020 after the recent Apple launch. As of October 2020, Canada had added more than half a million 5G devices to its networks. Most of the 5G device sales are restricted to the premium price bands, while average 5G device costs continue to decline in the US and other countries with 5G networks.”

Commenting on 5G opportunity, Research Director Jeff Fieldhack said, “Rogers leads the market in terms of 5G deployment, with active networks across 130 metros. With the most extensive network rollout and the largest Apple installed base, Rogers is in a good position for a strong 5G upgrade cycle during the fourth quarter. Bell and Telus also launched 5G network services at the end of Q2 2020 and continue to ramp up across Canada. Carriers are now more than prepared for a strong quarter, but another COVID-19 wave can play a spoiler with diminished consumer purchases. 5G in Canada is still in the early stages of deployment with carriers leveraging the existing spectrum assets for the initial 5G push. The sweet spot for 5G performance and coverage will be the 3.5GHz spectrum, and auctions for this spectrum will not be before June 2021. The carriers could take another year after the auctions to start using this spectrum.”

On OEM performances, Fieldhack added, “Apple remained resilient and maintained its lead over other brands. Supply constraints seen in Q2 2020 eased in Q3 2020. We see less display devices on retail shelves to protect against COVID-19 spread, especially in case of new iPhone 12 series. Samsung did well on a YoY basis driven by demand for the new Note 20 series and Galaxy A51 and A71 devices. The LG Velvet remained in focus for the mid-range 5G value consumers. Motorola registered strong growth on a YoY basis after facing supply issues during the last quarter.”

Commenting on the Canadian market outlook, Research Analyst Maurice Klaehne said, “We can expect a strong upgrade cycle as we enter the promotional period during Q4 2020 – Black Friday followed by Boxing Day. We are already seeing a great response towards the new iPhone devices, especially the iPhone 12 variant. However, COVID-19 has negatively impacted small businesses. Besides, this growth will be slightly offset by less immigration activity and fewer student purchases in Canada during the fourth quarter.”

Key Highlights:

  • Apple captured six spots in the top 10 best-selling devices during the quarter. The Apple iPhone 11 continues to be the best-selling smartphone for the fourth consecutive quarter.
  • Samsung captured the remaining four spots in the top 10 list. The Samsung Galaxy S10 series continues to do well along with the A51 and Galaxy S20 series devices. The new Galaxy S20 FE has also registered strong consumer response which will be of help during the fourth quarter.
  • LG registered single digit YoY growth with the help of the 5G LG Velvet and other K series models – K61 and K41S – in budget price tiers.
  • Google has been able to gain some momentum. Pixel 4A promotions were stronger than expected, but the marketing efforts shifted towards the newer Pixel devices such as the Pixel 5. The new Pixel 5 is already available at heavily discounted prices in early Black Friday deals.
  • Motorola has been able to gain share in budget category devices. The Moto E particularly did well among entry-level devices.

Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our latest
in-depth research, insights, or press inquiries.

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  1. Apple Grew 17% YoY in Canada Defying the Global iPhone Sales Trend
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  3. Global Smartphone Market Shows Signs of Recovery in Q3, Xiaomi reaches 3rd place and Realme grows fastest at 132% QoQ
  4. Implications of Equipment Installment Plans in Canada
  5. One in Two Smartphones Sold in Canada During Q2 2020 Was an Apple iPhone
  6. Operator Partnerships Hold the Key to Success in Canada’s Smartphone Market

Connected Car Shipments for Europe Hit the Expressway

  • In Q2 2020, 4 out of 5 connected cars were using 4G LTE connectivity in Europe.
  • 69 million new connected cars will be added in Europe during 2020-2025.

London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – November 20, 2020

Europe connected car shipments, which have been increasing rapidly during the last five years, are expected to grow at a CAGR of 12% with a total of 69 million units to be added during 2020-2025, according to the latest research from Counterpoint’s Smart Automotive service. The connected car data here refers to only passenger cars with embedded connectivity. The vast majority of connected cars will continue to have a 4G-enabled Telematics Control Unit (TCU) by 2025. But with 5G network deployment maturing, the share of 4G will start declining after 2022.

Commenting on the adoption of advanced connectivity in cars across the region, Research Associate Fahad Siddiqui said, “Europe market witnessed a decline of 41% YoY in Q2 2020 due to the impact of COVID-19. Germany was at the forefront in terms of connected car shipments, followed by France and the UK. The implementation of eCall regulation in the EU to reduce the response time for car accidents has led to a significant growth of embedded TCUs in the region during the last few years.”

Europe Connected Car Market Share in Q2 2020 – By Automotive Groups

Research Vice-President Peter Richardson added, “Top three automotive groups – Volkswagen, PSA and Renault Nissan Alliance – account for almost half of the connected car shipments in Europe, primarily because they have been leading the passenger car sales in the region. For instance, Volkswagen’s Golf and Tiguan are the best-selling cars in Germany and PSA’s Peugeot 208 and Citroen C3 are among the top three bestsellers in France. Moreover, luxury automakers like Daimler and BMW have been actively providing connectivity in their cars much before the eCall mandate was put in place.”

The Smart Automotive report also covers the type of cellular connectivity used by a connected car. Looking from the connectivity perspective, Senior Analyst Aman Madhok said, “In Q2 2020, 4G LTE was the primary choice for connectivity, representing four out of five connected cars shipped during the quarter. However, 2G/3G connectivity is still prevalent in some parts of developing Europe, with original equipment manufacturers (OEMs) just complying with the basic eCall mandate. 5G development continues to gain traction in Europe with leading automakers conducting C-V2X trials. By 2025, one out of five connected cars sold in the region will be 5G compatible.”

The comprehensive and in-depth ‘Global Connected Car Tracker 2020’ is now available for purchase at report.counterpointresearch.com. Feel free to reach out to us at press(at)counterpointresearch.com for further questions regarding our latest research and insights, or for press enquiries.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are experts in the high-tech industry with an average tenure of 13 years.

Analyst Contacts:

Peter Richardson

Fahad Siddiqui

Aman Madhok
 

Counterpoint Research
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Three-Quarters of All New Cars to be Connected in Five Years

  • Half of all cars shipped in 2020 will be connected.
  • US and China together accounted for two-thirds of all connected car shipments in Q2 2020.

 San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – November 11, 2020

The global connected car market is expected to double in the next five years with more than 270 million of such cars to be shipped during 2020-2025, according to the latest research from Counterpoint’s Smart Automotive service. The data only represents the global passenger car shipments with embedded connectivity and does not include connectivity via smartphone.

Commenting on the findings, Senior Analyst Aman Madhok said, “The market declined by 18% YoY in Q2 2020 with connected car shipments reaching close to seven million units during the period. The penetration of connectivity in cars continues to increase, and 2020 will see half of all cars sold worldwide having embedded connectivity in them.

Discussing the impact of COVID-19 on the market, Madhok added, “The shipments declined by 5% when compared to Q1 2020 due to the subdued passenger car sales following the COVID-19 pandemic, even though rebounding car sales in China helped in market recovery to some extent.”

Commenting on the findings from the connectivity perspective, Research Associate Fahad Siddique said, “Automakers continue to adopt the latest technology, with 4G LTE-based connected cars accounting for almost 88% of all shipments in Q2 2020. 5G connected cars will enter mass production next year. By 2025, one out of every five connected cars will have 5G embedded connectivity. China and the US will together account for the majority of 5G connected cars sold in the next five years.”

Counterpoint: Connected car market share by country 2020

Discussing the key trends, Research Director Peter Richardson said, “While the E-call regulation has been driving connected car shipments in Europe, increasing cockpit digitization coupled with customer preference for connected services is driving the growth in the US and China. Both the countries together accounted for close to two-thirds of connected car shipments in Q2 2020. Automakers too are promoting connected services to attract buyers and earn additional revenue through subscriptions.”

Counterpoint: connected car market share by automaker company 2020

Talking about how mainstream brands are now adopting connectivity, Peter added, “A few years back, luxury cars like Mercedes Benz and BMW accounted for most of the embedded-connectivity cars sold, along with some mainstream brands like GM. But now more mainstream brands, like Volkswagen and Toyota, have started to take connectivity seriously, giving a huge push to connected car shipments.”

The comprehensive and in-depth ‘Global Connected Car Tracker 2020’ is now available for purchase at report.counterpointresearch.com. Feel free to reach out to us at press(at)counterpointresearch.com for further questions regarding our latest research and insights, or for press enquiries.

BONUS! Podcast: Over 50% of Cars Sold Globally in 2020 will be Connected

Peter Richardson

Aman Madhok

Fahad Siddique

Counterpoint Research
press(at)counterpointresearch.com

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