Global Smartphone Shipments Share – Last Eight Years of Winners & Losers
February 14, 2022
|In Data
Source : Counterpoint Research Market Monitor
| Brand | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| Samsung | 24% | 22% | 21% | 20% | 19% | 20% | 19% | 20% |
| Apple | 15% | 16% | 14% | 14% | 14% | 13% | 15% | 17% |
| Xiaomi | 5% | 5% | 4% | 6% | 8% | 8% | 11% | 14% |
| OPPO | 2% | 3% | 6% | 8% | 8% | 8% | 8% | 10% |
| vivo | 1% | 3% | 5% | 6% | 7% | 8% | 8% | 9% |
| Huawei | 6% | 7% | 9% | 10% | 14% | 11% | 10% | 2% |
- The global smartphone market grew 9% QoQ to reach 342 million units in Q4 2021. However, the market declined 6% YoY due to the ongoing global component shortages and COVID-19 restrictions, which continued to disrupt supply chains around the world.
- India’s smartphone shipments declined 8% YoY to reach over 45 million units in Q4 2021. The decline can be attributed to supply issues that continue to disrupt the smartphone manufacturing ecosystem.
- China’s smartphone shipments dropped 11% YoY in Q4 2021 to over 83.8 million units. HONOR increased its market share to ~17% to become China’s second-biggest OEM for the first time after becoming an independent company.
- LATAM’S smartphone shipments grew 9% QoQ in Q4 2021 to reach 34.8 million units. However, the annual growth rate remained flat.
- Apple shipped 81.5 million units in Q4 2021. In China, Apple emerged as the No. 1 player, capturing almost a quarter of the total market.
- 5G smartphone shipments increased 35% YoY and 25% QoQ led by Apple. The top five brands contributed ~85% of the total 5G shipments in Q4 2021.
