Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Global Smartphone Shipments Share – Last Eight Years of Winners & Losers - 2021Source : Counterpoint Research Market Monitor

Brand 2014 2015 2016 2017 2018 2019 2020 2021
Samsung 24% 22% 21% 20% 19% 20% 19% 20%
Apple 15% 16% 14% 14% 14% 13% 15% 17%
Xiaomi 5% 5% 4% 6% 8% 8% 11% 14%
OPPO 2% 3% 6% 8% 8% 8% 8% 10%
vivo 1% 3% 5% 6% 7% 8% 8% 9%
Huawei 6% 7% 9% 10% 14% 11% 10% 2%
  • The global smartphone market grew 9% QoQ to reach 342 million units in Q4 2021. However, the market declined 6% YoY due to the ongoing global component shortages and COVID-19 restrictions, which continued to disrupt supply chains around the world.
  • India’s smartphone shipments declined 8% YoY to reach over 45 million units in Q4 2021. The decline can be attributed to supply issues that continue to disrupt the smartphone manufacturing ecosystem.
  • China’s smartphone shipments dropped 11% YoY in Q4 2021 to over 83.8 million units. HONOR increased its market share to ~17% to become China’s second-biggest OEM for the first time after becoming an independent company.
  • LATAM’S smartphone shipments grew 9% QoQ in Q4 2021 to reach 34.8 million units. However, the annual growth rate remained flat.
  • Apple shipped 81.5 million units in Q4 2021. In China, Apple emerged as the No. 1 player, capturing almost a quarter of the total market.
  • 5G smartphone shipments increased 35% YoY and 25% QoQ led by Apple. The top five brands contributed ~85% of the total 5G shipments in Q4 2021.