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iPhone’s Dominance in Refurbished Smartphone Market, 2022

Overview:

The refurbished smartphone market is growing globally. Apple, more than any brand is witnessing a spike in demand. This report encapsulates Apple’s performance in the global refurbished smartphone market.  This deck analyses the entire pre-owned and refurbished smartphone market both in global and regional terms for Apple. The value chain for these iPhones is a complicated one which is simplified in this deck. The report gives the volume of pre-owned iPhones and the volumes that go on to be resold as refurbished. It includes sales volumes, geographic share, 5G share, forecast for refurbished iPhones, and an understanding on how the refurbished iPhone market is doing in comparison with the new iPhone markets across regions.

This report is useful for:

  • Apple allied partners
  • Refurbished ecosystem players
  • Other OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.

Table of contents:

  • Research Methodology and Context
  • Executive Summary and industry dynamics
  • Global Pre-owned-to-Refurbished iPhone Consumption Flow
  • Global Refurbished Smartphone Sales Volumes by Region
  • Refurbished iPhone Share in Key Regions’ Total Apple Sales
  • Global Apple 5G Share
  • Global Apple Forecast
  • Sustainability initiatives and growth trajectory for Apple

Number of Pages: 15

Publishing Date: July 2023

Global Refurbished Smartphones Report 2022: Market grows by 5% while Apple grows by 16% YoY

Overview:

The refurbished smartphone markets are growing globally. In 2022, some drivers of this growth have matured and now there are new drivers which are pushing growth as well. The demand is high while the industry is pursuing all avenues to increase supply.

This Counterpoint Research report analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. The value chain for these smartphones is a complicated one and this report simplifies the understanding of this chain by giving insights into benefits, pain points and need-gaps. The report tracks the volume of refurbished smartphones sales, OEM market share, ASPs (average selling price) trends, most-sold models. It provides volume forecasts and other market dynamics.

In this edition of the report, we have included additional insights:

  • The role of 5G in the secondary smartphone markets
  • Additional markets where sales have increased: Australia, South Korea, Canada etc.
  • Consumer replacement rates and its effects
  • New business models gaining ground.
  • A forecast of volumes to come.

This report is useful for:

  • Refurbished ecosystem players
  • OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.

Table of contents:

  • Methodology
  • Context and Dynamics of the Industry
  • Executive Summary slide
  • Refurbished sales by region
  • OEM market share
  • Global ASPs
  • Most sold models
  • Growing 5G share.
  • Forecast
  • Replacement rates
  • Refurbished volumes vs. new smartphones
  • New business models gaining ground.
  • Global Pre-owned-to-Consumption Flow Chart
  • Regional deep dive:
    • Channel Flow, 2022
    • Smartphone Sales by OEM, 2018-2022
    • Domestic vs Imported, 2021-2022
    • Market share, 2022
      • Commentary Slides on Market Dynamics
      • USA
      • China
      • India
      • Europe
      • LATAM
      • Southeast Asia
      • Japan
      • Africa
      • Rest of World
      • Appendix.

Number of Pages: 100

Published Date: April 2023

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