2023 Global smartphone display market trend


We expect that the smartphone display market’s OLED adoption rate will exceed that of LCDs for the first time in 2023

While the penetration ratio for LCDs is relatively weakening in the 2023 smartphone display market, the significant decline of LTPS LCDs leads to the immediate growth of A-Si LCDs.

Table of Contents:

Key takeaway

Global Smartphone Display Market, 2023 – New trends

  • Historical Smartphone Display Share Changes
  • Smartphone Display Share by Region
  • Global Smartphone Display Share by Price Band
  • Global Smartphone Display Share in LCDs and OLED
  • Global Smartphone Display Trends by Material and OEMs
  • Global Smartphone Sales Volume by Price Band

Smartphone Display Trends by Region

  • North America
  • China
  • India
  • Western Europe
  • Eastern Europe
  • Asia, Excluding China and India
  • Latin America
  • Middle East and Africa

Number of Pages: 15

Published Date: December 2023

global smartphone display tracker 2023_2019Q1-2023Q4


2023 is expected to mark the year in which OLEDs surpass LCDs for the first time in the smartphone display market. The main reason for this trend is the rapid decline of LTPS LCDs.
While the adoption rate of LCDs is rapidly decreasing, A-si LCDs are replacing much of the decline of LTPS LCDs, and Flexible OLED is also showing continuous growth.

Table of Contents:

  • Key trends
  • Smartphone Display Trends by Region and OEM

Published Date: December 2023

Global Smartphone Display Trends – 2021 and 2022

OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.
Table of Contents: 
  • Key Takeaways
  • Global Smartphone Display Market Trends in 2021
  • Display Share Comparison With 2020
  • Display Share by Region
  • Display Share by Price Band
  • 5G Smartphone Display Trends
  • Smartphone Display Trends by Material
  • Smartphone Display Trends by Region
  • Smartphone Display Trends by OEM
  • Global Smartphone Display Market Forecast, 2022
Number of Pages: 29
Published Date: July 2022

Smartphone Display Market Trends – 2021 and Beyond

OLED continued to grow in 2020 and had a market share of 32%, an increase of 4 percent points compared to the previous year, based on the sales volume of smartphones installed. In particular, the rapid growth of flexible OLEDs is expected to continue in 2021 and beyond
While a-Si LCD will maintain its current market share, LTPS LCD is expected to continue to lose its share. In ultra-low-priced smartphones, a-Si LCD is leading in Africa, LATAM and India.

Table of Contents:

  • Key takeaways
  • Global smartphone display market trends in 2020
    • Display share comparison with 2019
    • Display share by region
    • Display share by price band
  • Smartphone display trends by material
  • Smartphone display trends by region
  • Smartphone display trends by OEM
  • Global smartphone display market forecast
    • Short-term smartphone display FCST
    • Long-term smartphone display FCST
    • Foldable smartphone display FCST

Number of Pages: 27
Author: Jene Park
Published Date: May 2021

Global Smartphone Market Forecast by Display (2018-2022)


The smartphone display market is witnessing an increasing rate of adoption of flexible OLED applied with new technologies such as LTPO OLED and foldable display.

After 2021, LCD is expected to show a sharp decline due to the loss of price competitiveness. On the other hand, Rigid OLED is expected to see an increase in market demand from 2020 to 2021. But with the reduced gap between the market unit prices of rigid OLED and LTPS LCD, the business profit margin is decreasing, making it difficult for display companies to invest in rigid OLED on a large scale. As such, the supply of rigid OLED is expected to be limited. Meanwhile, as price competition among major flexible OLED suppliers is intensifying, the price of flexible OLED is expected to drop sharply. Therefore, flexible OLED is expected to show highest growth in 2020-2022.

Table of Contents:

  • Summary for Smartphone display market by Material
  • Smartphone shipment forecast by Display Material
  • Summary for SP display forcast by Region
  • Smartphone shipment forecast by display material & Region
  • Summary for SP display forecast by OEMs
  • Smartphone shipment forecast by display material & OEMs

Author: Jene Park
Published Date: October 2020

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