Retrieval Augmented Generation Fuels Surge in Enterprise-level Chatbots


Retrieval Augmented Generation (RAG) is favored in enterprise chatbots for its ability to integrate company-specific data, enhancing AI grounding. This approach has transformative potential across various sectors like customer support, business intelligence, and research, offering a competitive edge. RAG’s impact is particularly notable in e-commerce, finance, law, and education, driving innovation and operational efficiency. However, deploying RAG requires careful navigation of privacy concerns, ensuring compliance with regulations while maintaining user trust and personalized experiences for enhanced customer interaction. The report explores RAG’s application in enterprises, highlighting its significance and challenges. 

Table of Contents:

  • Quick Overview of RAG
  • Section 1: Background
  • Section 2: The Shortcomings of Off-the-shelf LLMs
  • Section 3: Three Key Approaches for Mitigation
    • Fine-tuning
    • Prompt Engineering
    • Retrieval Augmented Generation (RAG)
    • Comparative Analysis
  • Section 4: RAG Architecture Diagram
  • Section 5: Major RAG Technology Providers
    • NVIDIA: Accelerating RAG Inference with “NeMo Retriever”
    • Google: Leveraging its Google Cloud Database
    • ChatGPT: Two New Embedding Models for RAG
    • Pinecone: High-performance Vector Search for Data Retrieval
    • AI21labs: RAG Engine as “All-in-one” Solution
    • Microsoft: Multiple Advancements of RAG
    • Amazon: RAG-enabled Amazon Bedrock in AWS
  • Section 6: Top RAG Use Cases in Enterprises
    • Case Study 1: Generali’s Q&A Chatbot, Customer Support, Insurance Industry
    • Case Study 2: Shopify’s Conversational Agent for External Merchant, Business Intelligence, E-commerce Industry
    • Case Study 3: Casetext’s Content Creation System, Research Studies, Legal Industry
  • Section 7: Current Challenges and Limitations
  • Section 8: Conclusion

Number of Pages: 19

Publication Date: March 2024

Samsung Galaxy S23 vs S24 Unit Sales, First Three Weeks of Launch


This report is based on our Smartphone Weekly Sales Flagship Model Tracker covering key countries.

Table of contents: 

  • Unit sales of Samsung Galaxy S23 series and S24 series by:
  • Base, Plus and Ultra models
  • First three weeks of launch (2023 for the S23 vs 2024 for the S24)

Published Date: March 2024

MWC 2024 Wrap-up Report: All Aboard the AI Hype Train


MWC was back to full strength in 2024, with over 100,000 visitors seemingly talking about one topic and one topic only – AI. AI was absolutely everywhere this year, progressing from last year’s mostly conceptual presence to being touted as a key enabler of value creation for consumers, networks, and businesses. Counterpoint Research analysts were in attendance, and this report provides an overview of the major announcements and key themes at the event.

Table of Contents

  • Executive Summary
  • Devices
  • Connectivity
  • Semis & Components

Number of Pages: 41

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Understanding the Costs of Implementing Generative AI: A Guide for Enterprises


This report delves into the complexities surrounding the cost dynamics of implementing generative AI-based solutions. While enterprise adoption of such technologies holds immense promise, it also necessitates a thorough understanding of the financial implications involved.

Table of Contents

  • What is LLM Customization?
  • Cost Components of LLM Customization
  • Use Case: Customer Care of a Telco
  • Build from Scratch (pre-train)
  • Fine Tuning an existing model
  • Hosting Cost
  • Inferencing Cost
  • Cost Benefit Analysis
  • Conclusion
  • Authors, Copyright, User Agreement, and Other General Information


BYD to Construct New Manufacturing Plant in Hungary, China’s EV Brands Go Global


On December 22, 2023, BYD announced that it would build a new electric vehicle manufacturing plant in Szeged, Hungary. This report will address the construction of the manufacturing plant and analyze the recent trend of Chinese New Energy Vehicle enterprises entering European markets.

Table of Contents:

  • EU Greenlights Electric Vehicle Future: Gas and Diesel Banned, but Loophole Remains
  • Chinese EV Giant Revs Up: BYD Builds First European Factory in Hungary
  • BYD Blazes Trail: Chinese EV Brands Go Local in Europe
  • Conclusion

Number of Pages: 7

Published Date: February 2023

Huawei Ascends to Top Spot in First 2 Weeks of 2024


Huawei ranked first in China in terms of smartphone sales during the initial two weeks of 2024, according to Counterpoint’s China Smartphone Weekly Model Sales Tracker. This is Huawei’s first time capturing the top spot as the US sanctions imposed on the company since 2019 have continuously eroded its sales share.

Table of Contents:

  • Huawei Surges Back to First Place in China, Powered by New Chip and Loyal Fans
  • Beyond $600: Chinese Phone Makers Conquer Premium Market, Huawei Leads the Charge
  • Conclusion

Number of Pages: 8

Published Date: February 2024

T-Mobile Wins Net Adds and Upgrade Rates Remain Historically Low

Overview:T-Mobile posted industry leading postpaid net adds yet again. Meanwhile, dwindling upgrade rates contributed to 6% lower equipment revenue YoY. T-Mobile’s postpaid focus remains on driving up ARPA which grew 2% YoY. It does not see a need to invest in driving upgrade rates higher with growing service revenues. The prepaid phone segment performed well with prepaid net adds up 112% YoY. Prepaid momentum should continue with the close of the acquisition of Mint Mobile and Ultra Mobile on the horizon. FWA subscriber growth is normalizing with net adds remaining in the mid-500,000s for the seventh quarter in a row.


  • Key Takeaways
  • Postpaid Performance
  • Prepaid Performance
  • Weekly Promotions
  • FWA and Network Highlights
  • Smartwatch

Number of pages: 21

AT&T Ends 2023 with Robust Service Revenue Growth, Broadband Presents Upside Opportunity

Overview:AT&T posted 526,000 net adds in Q4. This marked the second quarter in a row of net add growth after four consecutive quarters of declining net adds. Upgrade rates were weak for all three major carriers, but AT&T showed the least decline in postpaid upgrade rates. This resulted in relatively flat postpaid smartphone sales for AT&T YoY. AT&T’s Internet Air FWA service is picking up steam with 93,000 subscribers at the end of Q4. The service is seen as more of a catch product to halt the exit of legacy wireline subscribers where fiber is not yet available.TOC:

  • Key Takeaways
  • Postpaid Performance
  • Prepaid Performance
  • Weekly Promotions
  • Fiber and Internet Air
  • Smartwatch

Number of pages: 21

Counterpoint Macro Index Report, Q4 2023


Counterpoint’s Macro Index improves again in Q4, rising to 86.17 from 80.99 in September. The three-month and twelve-month outlooks have also been bumped up, reflecting better conditions for the global tech industry. 

This uptick can be attributed to improved economic indicators across most major economies, mainly due to lower inflation, leading to the conclusion by markets that the current round of interest rate hikes has ended. However, China remains an outlier, which is still grappling with deflationary pressures.

 Table of Contents

  • Counterpoint Macro Index Q4 2023
  • Overview
  • Tech Sector Analysis
  • Regional Analysis
  • Constituent Indices

Number of Pages: 52

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