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Premium Market Pulse 2024 February

Overview:

  • This report contains the monthly smartphone market share and top 10 sales volume for a total of 7 regions, including 4 regions (USA, China India, and Europe) included in the Market Pulse.
  • In February 2024, the global smartphone market increased 8% YoY, due to the strong growth of Chinese OEMs such as Xiaomi, Huawei and HONOR.
  • Samsung clinched the top spot in global smartphone sales for February, propelled by the Galaxy S24 series.

 Number of Pages: 51

Published Date: April 2024

LATAM Market Q4 2023 Highlights

Overview:

LATAM smartphone shipments grew 4.2% YoY in Q4 2023. This is the region’s second consecutive quarterly rise following a double-digit percentage decline during H1 2023.  LATAM smartphone shipments fell 3.6% YoY in 2023 as consumer purchasing power was weakened by the economic crisis. This was the biggest drop since 2020 and higher than the previous forecast. The aggressive competition from Chinese brands was unable to offset the decline.

This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the OS technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 3.3% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.

Table of Contents:

  • LATAM: At a Glance
  • LATAM Handset Shipments Quarterly 2018-2024
  • LATAM Smartphone TAM by Country 2022 to 2024
  • 4G vs 5G Smartphone Forecast 2020-2025
  • Argentina’s Economic Expectations 
  • Smartphone OEM Quarterly Market Share Q3 2020 – Q3 2023
  • Smartphone OEM Market Share by Country Q3 2023
  • Q3 2023 Smartphone Price Band Analysis
  • Android Price Band Market Share
  • 4G and 5G Model Performance Q4 2023
  • Brazil – Brand and Price Band Performance in Q3 2023
  • Mexico – Brand and Price Band Performance in Q3 2023

Number of Pages: 15

Publication Date: March 2024

India Smartphone Monthly Model Tracker 2024 Jan (Online Channels)

Overview:

The India smartphone market started 2024 on a positive note with 8% YoY growth in January 2024. Xiaomi led the India smartphone with 19% share in January 2024, driven by strong sales of its newly launched number and Note series. Samsung was at the second spot with 18% share, it launched its flagship Galaxy S24 series during the month. AI features introduced in Galaxy S24 were the highlights of the series, helping it achieve record pre-bookings. Online channel share further reduced to 38% due to the increasing shift in consumer preference towards offline channel, the Repulic Day sale offers and promotions were observed on both offline and online channels during the month. On the offline segment vivo grabbed a share of 24% in January 2024 and led the segment, driven by its CMF approach and strong distribution network on the channel.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: March 2024

Global Smartwatch Quarterly Model Tracker, Q1 2018-Q4 2023

Overview:

The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.

Published Date: February 2024

Express Report – Global Monthly Smartwatch Sell Through: January 2024

Overview:
The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms.

In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.

Published Date: February 2024

India Smartphone Monthly Model Tracker 2023 Dec (Online Channels)

Overview:

The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Xiaomi led the India smartphone market for the second consecutive month with 20% share in December 2023, it refreshed its portfolio with the launch of Redmi Note 13 and Redmi 13C series. Although vivo was placed second with 19% share overall, it emerged as the top brand on the offline channel with 24% share in Dec 2023.Online channel could only secure 41% of the overall India smartphone shipments, with Xiaomi as the leader in December 2023. Online channel share is decreasing due to OEMs expansion in offline driven by consumers’ preference. Samsung was in the second spot for both offline channel and online channel shipments in December 2023 with 19% and 12% share respectively, indicating its focus on the dual channel strategy.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  February 2024

India Smartphone Monthly Model Tracker 2023 Nov (Online Channels)

Overview:

The India smartphone market experienced a 30% YoY growth in Nov 2023, this month also marked the end of festive season sales in India. Xiaomi led the India smartphone market just for the second time in 2023 with 20% share in Nov 2023, it also featured 3 smartphones in the top 5 best-shipped smartphone list. Samsung was close behind in the second spot with 19% share driven by its budget Galaxy A04 and Galaxy A05 series. As the offers on major e-commerce platforms reduced drastically with the end of the festive sale, the online share also reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel too, capturing almost a quarter of the share.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: December 2023

Market Monitor Q3 2023 – Quarterly Market Detailed Overview

Overview:

  • The global smartphone market declined by 1% YoY to reach almost 300 million units in Q3 2023.
  • Samsung led the market in terms of volumes, taking 20% volume share.
  • Apple led the global smartphone market with record Q3 revenue and revenue share.
  • Samsung, which led the market in terms of shipment share, took the second spot in terms of revenue, which stood at 18%.
  • Growing shipments helped Chinese OEMs such as Xiaomi, HONOR and Huawei see higher revenues.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.

The report is relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
  • Overview
  • Revenue by Device Type and Revenue Share by Key OEMs
  • Smartphone and Feature Phone Shipment Share by Price band
  • Smartphone and Feature Phone Market Share by Region
  • Smartphone and Feature Phone Market Growth by Region
  • Smartphone and Feature Phone Share by Key OEMs
  • Smartphone Market and Feature Phone OEM Share
  • Smartphone and Feature Phone Market Key OEM Growth
  • Smartphone and Feature Phone Market – Country Share
  • Smartphone Market Share by Brand Category
  • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
  • Handset Shipment by Tech – Growth of 5G
  • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
  • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  • Top Selling Smartphones by Region
  • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
  • Top 5 Smartphone OEMs by Region
  • Chinese Brands: Top 5 Smartphones OEMs by Region
  • Local Brands: Top 5 Smartphones OEMs by Region
  • Top 5 Smartphone OEMs Analysis by Price Band
  • Top 5 Smartphone OEMs Analysis by ASP
  • Key Smartphone OEM Analysis
  • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: India Festive Season Analysis, 2023
  • Contacts

Number of Pages: 99

Publication Date: December 2023

Infographic: Global Foundry Revenue Share | Q3 2023

Foundry Companies’ Share by Revenue

In Q3 2023, the global foundry industry witnessed a clear hierarchy in market share. TSMC dominated the landscape with an impressive 59% market share driven by N3 ramp-up and smartphone restocking demand. At the second position was Samsung Foundry with a 13% share. UMC, GlobalFoundries and SMIC had similar market shares with each contributing around 6%. TSMC’s significant lead underscored its technological prowess and market leadership, setting the tone for the industry’s trajectory in Q3 2023. However, some mature node foundries such as UMC started to face headwinds in Q3 2023 due to muted LDDIC and PMIC demand.

Foundry Industry Share by Technology Node

In Q3 2023, the market was prominently led by the 5/4nm segment, which had a 23% share. This dominance resulted from strong demand, particularly from AI and iPhone. The 7/6nm segment’s market share remained steady, showing early signs of order recovery in the smartphone market. On the other hand, the 28/22nm segment encountered challenges due to inventory corrections in networking applications, while the 65/55nm segment experienced a downturn due to decreasing demand in automotive applications.

Number of Pages: 1

Published Date: December 2023

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