Report: UK- Six out of Ten Surveyed Hearables Users Plan for a TWS Purchase Within a Year


As hearables become more than just an accessory, Consumer Lens from Counterpoint Research conducted a study on the UK hearables for 2020. The report throws light on the consumer’s current choices as well as future preferences for hearables. Also, as TWS proves to be the fastest expanding hearables, it will be having a wider user base in the near times. It further includes the acceptance and future scope for AI Assistant and Active Noise Cancellation in the UK hearables market.

Table of Contents:

  • Executive Summary
  • Current Trends
    • Hearables Ownership Details
    • Hearables Preference
    • Key Factors Influencing Consumer Buying decision
    • Purchase Channel Preference
    • Usage Pattern
    • Consumer Satisfaction
  • Outlook
    • Future Purchase Intention
    • Leading Brands for Future Purchase decision
  • Smart Voice Assistant
    • AI Based Hearables awareness & Usage
    • Current Experience for AI Assistant
  • Active Noise Cancellation (ANC)
    • Likes & Dislikes about ANC
    • Future Preference for ANC
  • Appendix
    • Methodology
    • Sample Distribution

Number of Pages: 40
Authors: Arushi Chawla & Pavel Naiya

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