Global HLOS Smartwatch Shipment Forecast (2023 November update)


The global smartwatch market has been witnessing sluggish growth since late 2022 due to macroeconomic headwinds and geopolitical conflicts. Meanwhile, the aggressive product shipments of Indian local brands such as Fire Boltt and Noise, based on young demand groups, provided impetus for the overall market to continue to grow. However, at the same time, this also resulted in a decrease in the proportion of High-level OS (HLOS) smartwatches.
Nevertheless, Counterpoint expects the share of HLOS-powered smartwatches, which can support the advanced features such as better health monitoring, deliberate fitness tracking, and 3rd party app supporting to grow steadily in future.
This Excel report provides shipment forecast for smartwatches running High Level OS by brand and OS until 2027.

Published Date: November 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q3 2023


  • The global smartwatch market increased by 8% YoY reaching the highest third-quarter performance.
  • The expansiong was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Samsung observed a 19% YoY decline, despite the launch of the Galaxy Watch 6 series.
  • By region, India and China spearheaded global gains, compensating for declines in North America, Europe, and the rest of Asia.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: November 2023

Consumer IoT Intelligence Tracker June 2023 Edition


The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Table of Contents:

  • Key Ecosystem Developments
  • Other Ecosystem Developments
  • Analyst Perspective
  • Special Edition (MWC Shanghai 2023)
  • Consumer IoT Overview
  • Contacts

Number of pages: 23

Published Date: July 2023

Mid-to-Long-Term Smartwatch Market Outlook

After steady and high YoY growth over the past four years, the smartwatch market has been showing some signs of slowing down since the late first half of 2022 due to macroeconomic and inflationary pressures. However, we still believe that there is enough room for more growth if market conditions become favorable.

The key growth drivers will be:

  • Growing interest in health and fitness monitoring after the COVID-19 pandemic
  • Increased flexibility in use with cellular and satellite connectivity
  • Massive growth of basic smartwatches in potentially high-volume emerging markets such as India

In this report, we forecast smartwatch shipments through 2026 and do a more thorough analysis of the fast-growing Indian market. Finally, new technology trends are also covered.

Table of Contents:

  • Mid-to-Long-Term Smartwatch Market Outlook
    • By OEM
    • By Region
    • ASP
  • India Smartwatch Market Deep Dive
  • By OEM
  • By Priceband
  • India Smartwatch Shipments Forecast by OEM
  • New Technology Trends

Number of Pages: 18

Published Date: July 2023

India Hearables (TWS) Market Summary, 2021


As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market. Multiple new entrants, made-in-India devices, advanced features at low price-points and increased partnerships with ODMs were the major spotlights of the year.

Number of pages: 2
Published Date: Feb 2022

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