Samsung may make the world’s most popular phones but it’s losing ground to Xiaomi in India.
The Chinese phone maker just needs another two percent of the market to claim the title of bestselling phone brand in the country, according to a new report published by Counterpoint Research on Friday.
It’s progress for Xiaomi, which is growing faster than any other brand in India. The Chinese phone maker grew from six percent this time last year — when it first made it into India’s top five — to 22 percent this quarter.
Between July and September — months in which Counterpoint says phone shipments soared to record numbers likely due to “festive demand” — Xiaomi and Samsung together accounted for 45 percent of the market, at 22 and 23 percent respectively.