Apple saw a decline in the number of smartphones sold during China’s recent Singles Day shopping festival, data from Counterpoint Research showed, lagging domestic rivals Huawei and Xiaomi which recorded robust increases.
In addition to facing competition from domestic rivals, Counterpoint analysts attributed Apple’s sluggish performance to supply chain issues that have constrained the availability of its new iPhone 15 models.
“Apple is improving compared to last month but there still seems to be hiccups in terms of supply,” said Ivan Lam, senior analyst for manufacturing at Counterpoint, adding that he expects the situation to normalize soon…Read more