Sales in China of Apple’s iPhone fell by 24% in the first six weeks of 2024 compared to a year earlier, according to research firm Counterpoint.
It comes as the US technology giant is facing fierce competition in the country from local rivals.
During the same period China’s Huawei saw its sales jump by 64% in its home market, the report says. Apple and Huawei did not immediately respond to requests for comment from the BBC.
Aside from a resurgence of Huawei sales at the more expensive end of the Chinese phone market, Apple was also “squeezed in the middle on aggressive pricing from the likes of Oppo, Vivo and Xiaomi,” Counterpoint Research’s Mengmeng Zhang wrote…Read More