Top

China Smartphone Internet Retail Sales Take 31% Share of Overall Market in H1 2021

Beijing, Hong Kong, Seoul, New Delhi, London, Buenos Aires, San Diego – September 8, 2021

China’s smartphone internet retail sales by units had a 31% share of the total market shipments in H1 2021, according to the latest Counterpoint Research data. For the full year, we estimate that the internet retail sales in 2021 will be slightly lower than 2020, while the revenue will increase. “From Q4 2020 to H1 2021, 5G-enabled smartphones flooded the market, including the Apple iPhone 12 series. But most of the target 5G users had already changed their phones. With the smartphone replacement cycle in China being 26-30 months, the market entered a near-saturation situation,” said Senior Research Analyst Ivan Lam.

China Smartphone Internet Retail Sales Trend
Source: Counterpoint Research Report “China E-commerce Channel Smartphone Market Analysis, H1 2021”

China’s e-commerce marketplace is moving into a new era. Livestream sales have made rapid gains since H2 2020 in terms of viewership and continue to be very important to smartphone OEMs in 2021. Several CEOs have appeared in these live broadcasts to promote their smartphones and other products. Nowadays, a smartphone OEM in China needs to possess a trendy and comprehensive e-commerce channel strategy. Different types of online platforms have different target audiences. A customized product and pricing strategy is needed to push sales on these platforms.

China E-commerce Brand Matrix
China E-commerce Brand Matrix

Research Analyst Mengmeng Zhang said, “We estimate that the smartphone market in H2 2021 will still have higher sales than H1 2021 before moving to a flat or tiny uptrend in 2022. This means huge pressure on the leading smartphone OEMs to get their strategy right to retain or increase their share. With the right plan for internet retail, OEMs can yield twice the result with less effort.”

 

You can access Counterpoint Research’s latest report ‘China E-commerce Channel Smartphone Market Analysis, H1 2021’ here.

Our market-leading Market Pulse service for mobile handsets is available for subscribing clients.

Feel free to contact us at press(at)counterpointresearch.com for questions regarding our in-depth research and insights.

You can also visit our Data Section (updated quarterly) to view the smartphone market share for World, USA, China and India.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts: 

Ivan Lam

Mengmeng Zhang

Counterpoint Research
press(at)counterpointresearch.com

Related Posts

  1. Apple Continues to Retain Over 50% Share of Premium Smartphone Market in Q2 2021
  2. China Smartphone Market Share: Quarterly
  3. Global Mobile Camera Trends 2022: Innovation Talk
  4. Global TWS Market: Q2 2021 Growth Slows on Regional Woes
  5. Monthly Pulse: Xiaomi Becomes #1 Smartphone Brand Globally for First Time Ever
  6. Q2 2021: Apple Achieves Record June Quarter Shipments, Xiaomi Becomes the Second-Largest Smartphone Brand Globally
  7. Q2 2021: China Smartphone Market Sees Lowest Q2 Sales Since 2012; vivo Leads as Huawei Plummets
  8. Smartphone ODMs Achieve 7.2% YoY Growth in H1 2021, Show Resilience to COVID-19, Component Shortages
  9. Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million
  10. With HONOR Back, China Smartphone Market to See Another Shakeup
  11. vivo: The Low-profile King of China Smartphone Market

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
Click here to see all posts by this author
List
  • DEVICES
  • ECOSYSTEM
  • RECENT POSTS

Counterpoint Weekly Newsletter

Read Here

Coverage

Insights

Social media

Contact us

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.