Introduction
- As the market for mobile handsets matures, players throughout the value chain will face new challenges and new opportunities.
- Growth will be increasingly confined to under developed markets. Commoditization makes hardware differentiation ever more difficult to achieve.
- Price pressure will become more intense.
Key questions answered
- Who are the key players and what is their market share position?
- How fast are markets changing?
- What are the key hardware specifications at different price points?
- Which markets are growing and which are stagnating?
Features of Market Pulse & Benefits
Sell-in and sell-through dynamics
Be alerted to growing inventory issues as well as opportunities to ramp sell-in
Market share analysis
Understand who the key players are and how their positions are changing
Specification analysis
Understand how features and enablers diffuse through price bands – critical for portfolio planning
Event analysis
Get the inside track on key industry developments with genuine insights
Key product analysis
Develop understanding of key success factors in a dynamic industry