A top global component manufacturer has a major design win with its main client, a top ranking smartphone OEM. But the deal is not profitable as it has problems with the production plans for the client. Component orders are frequently changing and sometimes even cancelled after the initial batch is delivered.

• Why are the orders falling short of expectation?
• How can the forecasting be improved?

The problem was the client, a smartphone OEM, who had not been providing accurate information of the sales of the model. Production, sell in shipments and sell through sales are all different numbers. We tracked down the actual sell through of each model where the component was used and calculated the inventory level of the model and smartphone brand. Sell through of the main smartphone model was reaching only 30% of the level of production and 50% of the sell in even after two months of sales. This was the sign of a major flop. We warned of a possible cancel in component orders and sure enough the second batch of components were cancelled in the following month. We helped our component client to understand and accurately forecast the sales of a key flagship smartphone model.

This was through our understanding of 5,000+ models sold in more than 50+ countries in the world, tracked on a monthly basis.

A major mobile operator has plans to launch a new technology first of its kind in the market ahead of competitors.

• It needed help to find a market for this new technology
• It also needed a strong market message and launch pad

Our experts who have been dealing with technology, applications and services in the mobile industry provided a detailed example of previous cases in the industry.

Rigorous examination of data and a series of interviews lead to the most obvious opportunities. After sizing the market opportunity a long term plan was created. A major international event was chosen as the launch pad for a marketing campaign and an execution plan was carried out successfully.

A new company enters the smartphone market with plans to reach the top 10 in just a handful of years.

• Which markets should they prioritize with which features?
• How will they address the gap in the market with which strategy?

Rapid adaptation to new technologies and competitor marketing was needed.

We recommended an ongoing annual support service as the market was too dynamic for a one-time solution. We provided a short term plan as well as long term overview of the market trends after going through a scan of 40 countries around the world and analyzing the sales trends of tens of thousands of smartphone models. The client was fully supported to sail onward with assurance.