Memory Price Crisis: Greatest Ever Threat to Smartphone Affordability
The push for more affordable smartphones is facing a significant challenge because of the skyrocketing price of memory, driven by the growing demand from AI.
Nov 11, 2026
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Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang

Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang