Overview The weekly US Smartphone Promotions Tracker and Index monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.

Oct 3, 2026

Overview Early retail checks across seven markets show a split in iPhone 18 Pro demand. India and China grew, while most other markets softened. We expect shipments to trail the iPhone 17 Pro cycle, but a premium-leaning mix should limit the impact on revenue.

Oct 1, 2026