• Global Passenger vehicle infotainment system supplier share grew by 3% YoY in 2024.
• Approximately 80% of the infotainment systems used by OEMs in China come from domestic suppliers.
• There is intense competition between Chinese infotainment suppliers and non-Chinese suppliers.

“Access to the full report here: Desay SV Sets the Pace, Forecast to Reach the Top Position in the Global Infotainment Market in 2025”

The number of automotive infotainment systems in cars sold globally grew by 3% YoY in 2024, as per Counterpoint’s Global Passenger Vehicle Infotainment Tracker, Q4 2024. Infotainment system suppliers are trying to adapt to the evolving market by providing a more interactive and better user experience to consumers. One of the major challenges they face in the market, compared to past years, is that they must also consider safety factors when designing these systems, as more of them drive instrument clusters and other safety-critical features.

In 2024, China, the USA, and Europe accounted for 70% of global passenger vehicle infotainment system market. In Europe, over 94% of these systems were supplied by non-Chinese vendors, while in the USA, the figure exceeded 99%. In contrast, Chinese suppliers dominated their domestic market, accounting for nearly 80% of infotainment systems installed in vehicles sold in China.

Chinese infotainment suppliers offer cost-effective solutions, supported by domestic scale and lower labor costs. They provide easily integrated systems to both local and global OEMs while actively investing in software platforms and adapting to regional consumer preferences. As Chinese automakers expand globally, they bring their infotainment partners along, increasing competitive pressure in international markets.

For example, BYD, supplied by its subsidiary BYD Electronics, has operational plants in Thailand and Uzbekistan, with new facilities under construction in Brazil, Turkey, and Indonesia, and plans for Mexico, Pakistan, and South Africa. Similarly, Geely, supported by ECARX, has expanded its presence in Indonesia, Egypt, and Vietnam.

Meanwhile, leading global OEMs tend to work with regional infotainment suppliers to reduce logistics costs and enhance supply chain efficiency. However, the rise of Chinese automakers with their aggressive pricing strategies is reshaping the competitive landscape. In response, non-Chinese OEMs are reassessing their cost structures and financial strategies to maintain their market position.

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