• Germany’s Q1 2024 smartphone shipments grew 13% YoY, ending its eight-quarter streak of YoY declines
• Driver: Samsung was the key driver, rising 32% YoY to account for three-quarters of market growth
• Driver: Google’s shipments more than doubled as the company strives to grow its Europe business
• Driver: Apple’s growth was modest, but product mix improved significantly
• Outlook: Continued overall growth expected in 2024 although in low-single digits

London, New Delhi, Jakarta, Boston, Toronto, Beijing, Taipei, Seoul – June 12, 2024

Germany’s smartphone shipments rose 13% YoY in Q1 2024, as the market finally returned to growth after eight consecutive quarters of decline, according to Counterpoint Research’s Q1 2024 Market Monitor Shipment Tracker. This is Germany’s first quarterly YoY increase in shipments since Q3 2021, suggesting a turning point in the market.

Commenting on the market dynamics, Associate Director Jan Stryjak said, “Samsung was by far the biggest driver for growth in the first quarter, largely due to the launch of the well-received Galaxy S24 series. The older A-Series and Xcover models also supported shipment growth.”

“There were similar dynamics with Google too, with older model Pixel 7 series devices accounting for much of the brand’s growth. Q1 2024 was a fantastic quarter for Google, as its shipments more than doubled over the year to lock in its number four ranking.”

Apple’s growth was muted in Q1 2024 but its product mix was much improved, with a significantly higher share of Pro models shipped during the quarter.

Stryjak added, “OPPO struggled as patent issues hurt its business, but settlements with Nokia are paving the way for its return – although mostly via its sister brand OnePlus.”

Germany is likely to continue growing this year, although in single digits, as the economy improves and dovetails with possible pent-up demand driving replacement cycles.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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