Global Smartphone Sales Share by Operating System

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Jun 2, 2025

Market Highlights

  • Global smartphone sales grew 3% YoY in Q1 2025. The OS share remained largely flat at the global level, while the regions remained dynamic.
  • The global share of Android continued to decline gradually, reaching the lowest March quarter value since 2018. The decline can be attributed to growing sales of iPhones across key regions like India, Japan and MEA. The growth of key OEMs like Xiaomi, vivo and Motorola limited the OS share decline.
  • iOS' share remained flat globally as Japan alone offset the decline faced by Apple across its key premium regions – China, Europe and South Korea. The OS share declined the highest in China owing to growing competition and government subsidy benefitting local OEMs.
  • Harmony OS reached a 5% global share and 19% in China. Despite limited regional presence, Huawei continued to outpace the competition, leading China's smartphone market for the second consecutive quarter. Government subsidies further aided the OEM in accelerating its sales momentum for the quarter.
Global ShareQ2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
Android81%81%74%77%80%80%74%76%
iOS17%16%23%19%16%16%22%19%
Harmony2%3%3%4%4%4%4%5%
Total100%100%100%100%100%100%100%100%

Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

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iOS vs Android Quarterly Market Share for USA, China and India

US Market

USA ShareQ2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
iOS52%55%64%54%50%52%65%55%
Android48%45%36%46%50%48%35%45%
Total100%100%100%100%100%100%100%100%

China Market

China ShareQ2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
Android72%73%64%68%68%69%64%67%
Harmony11%13%16%17%17%17%19%19%
iOS17%14%20%16%16%14%17%14%
Total100%100%100%100%100%100%100%100%

India Market

India ShareQ2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Q1 2025
Android95%94%90%94%95%95%89%92%
iOS5%6%10%6%5%5%11%8%
Total100%100%100%100%100%100%100%100%
*Ranking is according to the latest quarter.
This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.
This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
For detailed insights on the data, please reach out to us at sales@counterpointresearch.com. If you are a member of the press, please contact us at press@counterpointresearch.com for any media enquiries.
The global smartphone market share numbers are from:

Global Handset Model Sales Tracker, January 2024 – March 2025

Excel File | Published Date: May 2025
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

Summary

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Data

Published

Jun 2, 2025

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.