– iPhone 13 series drives success for Apple in China.
– Reduced prices of the iPhone 12 series also well received.
London, San Diego, New Delhi, Beijing, Buenos Aires, Seoul, Hong Kong – January 13, 2022
According to the latest China Smartphone Weekly Tracker from Counterpoint Research, Apple continues to be the top smartphone brand in terms of sales units and revenue in China for six consecutive weeks. Apple rose to the first place in China right after the iPhone 13 was released (week 39). Afterwards Apple has been in leading position for the majority of the period, seldom giving way to Chinese competitor vivo. The new iPhone 13 has led the success. The relatively lower starting price at its release in China helped boost sales, as well as the new camera and 5G features. Furthermore, Apple’s main competitor in the premium market, Huawei, faced declining sales due to the ongoing US sanctions.
Figure 1: iPhone 13 Sales Ranking Post Launch
Among Apple’s iPhone 13 models the base model recorded the highest sales proportions, followed by iPhone 13 Pro Max and iPhone 13 Pro.
Figure 2: Sales Proportions of iPhone 13 Series Model in China During 2021
The initials sales of the iPhone 13 series in China exceeds sales of its predecessors. With the release of the iPhone 13, Apple has taken the top spot in sales in China and has maintained the number 1 position excluding the brief period during Singles Day. This success is also followed by the strong performance of the iPhone 12, contributing to an increase in Apple’s overall sales.
Commenting on the outlook, Research Director Tom Kang said “Apple’s only true competitor in China till now was Huawei and it is now facing serious production issues due to the US sanctions. Apple is likely to continue its high performance in China, until other competitors catch up in both brand and quality.”
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
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