Apple iPhone Market Share: By Quarter

Apple iPhone Shipments: By Quarter 

Apple iPhone Shipments (in Millions)
Quarter 2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
2020
Q4
Shipments (in Mn) 52.2 41.3 46.9
65.9
42.0 36.5 44.8 72.3 40.0 37.5 41.7 81.9

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Apple iPhone Market Share: By Quarter

Apple iPhone Shipments Market Share (%)
Quarter 2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
2020
Q4
Shipments Market Share (in %) 14% 11% 12% 17%
12%
10% 12% 18% 14% 14% 11% 21%

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Source: Counterpoint Apple iPhone Shipments Market Tracker

Apple Market Share Analysis in Q4 2020:

  • The delayed and staggered launch of the iPhone 12 series saw a record number of sales (and connections) in the final week of 2020.
  • In North America, with supply trying to keep pace with demand, some Pro and Pro Max sales spilled over into January.
  • Many other countries, like China, Taiwan and South Korea, are seeing a more significant spillover into January for the Pro and Pro Max.
  • While the iPhone 12 may be the volume driver in the long run, the Pro and Pro Max have performed above expectations, driving ASPs.

For a more detailed Apple iPhone shipments tracker, click below:

              

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

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