Apple iPhone Shipments Market Share: 2007 to 2023
Published Date: May 16, 2023
A repository of quarterly data for Apple iPhone market. This data is based on iPhone shipments by quarter that can help you understand the market scenario and Apple’s performance in the quarter.
Apple iPhone Shipments: Annual
| Apple iPhone shipments (M units) | ||||||||||||||||
| Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
| Shipments | 3.7 | 13.1 | 24.9 | 47.5 | 93 | 135.8 | 153.4 | 192.6 | 231.5 | 215.2 | 215.83 | 206.26 | 195.6 | 201.1 | 237.9 | 224.7 |
Apple iPhone Market Share: Annual
| Apple iPhone market share | ||||||||||||||||
| Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
| Market Share | 3% | 9% | 14% | 15% | 18% | 18% | 15% | 15% | 16% | 14% | 14% | 14% | 13% | 15% | 17% | 18% |
Apple iPhone Shipments: By Quarter
| Apple iPhone Shipments (in Millions) | |||||||||||
| Quarter | Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
||
| Shipments (in Mn) | 59.5 | 48.9 | 48.0 | 81.5 | 59.0 | 46.5 | 49.2 | 70.0 | 58.0 | ||
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Apple iPhone Market Share: By Quarter
| Apple iPhone Shipments Market Share (%) | |||||||||||||||
| Quarter | Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
||||||
| Shipments Market Share (in %) | 17% | 15% | 14% | 22% | 18% | 16% | 16% | 23% | 21% | ||||||
DOWNLOAD:
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Source: Counterpoint Apple iPhone Shipments Market Tracker
Apple Market Share Analysis:
- Apple took the second spot globally, with iPhone shipments declining by 17% QoQ and 2% YoY, to 58 million units in Q1 2023.
- Apple captured 52% market in the US and 60% in Japan, becoming the top smartphone vendor in both these countries.
For a more detailed Apple iPhone shipments tracker, click below:
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
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