Location Platforms CORE Analysis & Rankings 2021: HERE Leads Followed by Google, TomTom, Amaps & Mapbox
Overview:
Counterpoint’s CORE (COmpetitive Ranking and Evaluation) is a comprehensive evaluation and comparison of the leading companies and their platform/product/service/solution capabilities, ecosystem and business success for an important technology area/vertical/offering. In this report, we evaluate the most active top 25+ companies globally offering location-centric offerings from maps to tools to services on 65+ criteria.
- Location intelligence has become more important than ever with the proliferation of the internet, mobile devices, data-centric applications, urbanization, e-commerce and on-demand services.
- These location-centric solutions depend on map data to help in routing (from point A to point B) and geocoding (integrating points of Interest), enabling use cases such as search, discovery, positioning, tracking and mobility.
- This integration is currently possible by embedding different location APIs and data steams into millions of apps to build new, enhanced experiences and thereby monetization opportunities for developers.
- Considering the growing demand for location data and services as an API or data stream, map providers have been transforming their fragmented portfolio of offerings into a more cloud-centric location platform.
- The platform is now layered with location data, intelligence, analytics and tools to help enterprises fuse their telemetry data with location data to analyze, visualize and derive actionable insights.
- The platform approach will accelerate the digital transformation of enterprises and power next-generation mobility experiences as the data gets richer. These advanced use cases will stem from smart enterprises to smart cities to autonomous transport systems, enabling greater safety and newer business models and experiences.
- Further, adding rich location context to the plethora of connected things/assets will help better manage and shape newer processes with sensor intelligence.
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Mohit Sharma
Mohit is a seasoned Research Analyst at Counterpoint Technology Market Research, specializing in the Automotive Industry and its transformative megatrends, including Connectivity, Autonomous Vehicles, Electric Vehicles, Shared Mobility, and Location Technology. His academic foundation as a Mechanical Engineer is complemented by a Master's degree from EBS University in Germany, where he collaborated with leading automotive OEMs such as Kia and Daimler.
Neil Shah
Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience. He is a knowledgeable, adept, and accomplished strategist. In the last 18 years he has offered expert strategic advice that has been highly regarded across different industries especially in telecom. Prior to Counterpoint, Neil worked at Strategy Analytics as a Senior Analyst (Telecom). Neil also had an opportunity to work with Philips Electronics in multiple roles. He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.
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