•With proliferation of internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power of location has been the key driver underneath
•Location-centric solutions such as maps have been the enabling force not only for getting from point A to B but also for search, discovery and adding context to so many other aspects from content to communication
•In light of this, the location maps provider have been transforming into a more of a platform play to add intelligence on top of the maps to capture the context and analytics to analyze different intelligent data points and transform into information for actionable services
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