Overview:
Smartphone shipments in India reached highest ever with 8% MoM growth driven by new launches and discount offers including Independence Day sales. Chinese players share also reached highest ever by capturing 75% of India smartphone shipments. Vivo and Realme were the fastest growing brands reaching their highest ever share in India.
In Aug 2019, online channel shipments reached highest ever with 30% YoY growth due to diversified channel strategy and new launches. Realme became the number one smartphone brand on Flipkart in Aug 2019.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Oct 2, 2019
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Aug 31, 2019