India Monthly Smartphone Market Analysis 2019 July

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Aug 31, 2019

Overview:

Smartphone shipments in India grew 13% YoY and 3% MoM to reach highest ever July shipments of 13.7 Million driven by monsoon offers, new launches. Sell-in also increased as some of the brands have already started their festive season planning. Smartphone penetration by shipments reached highest ever in July 2019.

In July 2019, online channel share continues to increase with 41% share in the month, registering a 45% YoY growth. Brands are focusing on following a diversified channel strategy. Brands such as Realme and Asus, which were online-focused, are steadily increasing their offline presence.

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Category

Industry

Smartphone

Report Type

Report

Summary

Category

Published

Aug 31, 2019

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Author

Anshika Jain

Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.

Tarun Pathak

Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.

Karn Chauhan

Karn is a Senior Analyst at Counterpoint Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.