Overview:
Smartphone shipments in India grew 13% YoY and 3% MoM to reach highest ever July shipments of 13.7 Million driven by monsoon offers, new launches. Sell-in also increased as some of the brands have already started their festive season planning. Smartphone penetration by shipments reached highest ever in July 2019.
In July 2019, online channel share continues to increase with 41% share in the month, registering a 45% YoY growth. Brands are focusing on following a diversified channel strategy. Brands such as Realme and Asus, which were online-focused, are steadily increasing their offline presence.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Aug 31, 2019
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Aug 2, 2019