India Smartphone Bi-Monthly Retail Audit Quarterly Report, Q1 2025
Overview: The report presents a quarterly overview of the smartphone market, highlighting current quarter performance and quarter-on-quarter (QoQ) trends based on sales data from over 300 multi-brand outlets (MBOs). These outlets are spread across 25 Tier 1, Tier 2, and Tier 3 cities in the West, North, East, and Central regions. In addition to tracking sales by brand and model, the report provides in-depth insights into total sales, price band distribution, regional performance, brand-wise regional contributions, and average selling price (ASP) analysis.
Furthermore, the report includes valuable insights into other factors influencing smartphone sales, such as consumer footfall analysis, market response to new smartphone introductions, inventory analysis across brands and regions, brand promoters analysis, key smartphone price drops, and key promotions during the quarter.
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Saurabh Kumar
I have been working in Counterpoint research for the last 1 year as a Research Analyst in Primary Consumer. I am also handling the retail market and have more than 8 years of experience in working the retail market.
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
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