Overview: The report provides a bi-monthly pulse on the smartphone market by analyzing sales data from 300+ MBOs by brands and models. These stores are located in 25 cities, spanning Tier 1, Tier 2, and Tier 3 cities in the West, North, East, and Central regions. In addition to tracking sales, the report offers detailed insights into model specifications and store-level selling prices by model bi-monthly.
Furthermore, the report includes valuable insights into other factors influencing smartphone sales, such as consumer footfall, inventory levels, the number of brand promoters, inquiries about new launches, and active promotions across all stores during the month.