Overview: The report provides a bi-monthly pulse on the smartphone market by analyzing sales data from 300+ MBOs by brands and models. These stores are located in 25 cities, spanning Tier 1, Tier 2, and Tier 3 cities in the West, North, East, and Central regions. In addition to tracking sales, the report offers detailed insights into model specifications and store-level selling prices by model bi-monthly.
Furthermore, the report includes valuable insights into other factors influencing smartphone sales, such as consumer footfall, inventory levels, the number of brand promoters, inquiries about new launches, and active promotions across all stores during the month.
Table of Contents:
- Market Summary
- Pivot base file
- Summary
- Top models analysis
- Inventory by brand by Zone
- Inventory by store
- Footfall and new launches
- Promoters
- Margin
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Author
Saurabh Kumar
I have been working in Counterpoint research for the last 1 year as a Research Analyst in Primary Consumer. I am also handling the retail market and have more than 8 years of experience in working the retail market.
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
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