Overview:
The global premium (>$400 wholesale ASP) smartphone market sales grew 24% YoY in 2021 to reach their highest ever level, according to Counterpoint Research’s Market Pulse Service. The growth in the premium segment outpaced the 7% YoY growth in the overall global smartphone sales in 2021. The premium segment alone contributed to 27% of the global smartphone sales, its highest ever share. The premium market growth in 2021 was driven by a mix of factors, including replacement demand, OEM strategies and supply chain dynamics. Upgrades to the affordable-premium segment in emerging economies and replacement demand for 5G devices in advanced economies continued to drive growth. This report analyzes the premium smartphone market growth in terms of OEMs, price bands and various other factors.
Table of Contents:
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Service
Report Type
Report
Contact us
Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
