Bi-weekly US Model Sales Tracker, 6th Bi-week of 2024
Overview:
- US smartphone sales were up driven by continued tax season promos.
- Apple sales was up with “pro” models continuing to lose momentum while “non-pro” models gaining. iPhone 11 & 12 remain targeted at prepaid, while iPhone 13, 14 and 15/15Plus/15Pro/15Pro Max targeting postpaid.
- Samsung was up as newly launched A15 and A25 doing well. Galaxy S23 FE and Galaxy S24 series sales declined as carriers focused on tax season promos/prepaid market.
- While Apple and Samsung remained flattish during the week, Motorola drove growth driven by its newly launched sub$300 models stirring the prepaid demand.
- Motorola launched 3 new models in recent weeks – Moto G 5G 2024, Moto G Play 2024, Moto G Power 2024.
- OnePlus declined as Metro stopped selling Nord 300 towards end of Feb-23. OnePlus is now left with just 2 models being sold in the Metro by T-Mobile channel, other than unlocked devices through its own ecommerce channel.
- Other brands which are mostly targeted at prepaid declined as well, as new models from Motorola and Samsung are being promoted heavily taking all the consumer attention.
Published Date: April 2024
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Category
Industry
Smartphone
Report Type
Report
Time period
Weekly
Summary
Category
Published
Apr 5, 2024
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Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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