Bi-weekly US Model Sales Tracker, 5th Bi-week of 2024
Overview:
- It was a mixed week for US weekly smartphone sales with demand declining slightly as new models launched in Jan and Feb are over first 5-10 weeks of sales.
- Apple remained flat with “non-Pro” models gaining share over “Pro” models in terms of overall model mix.
- Samsung was down with demand colling off for both S24 series, Galaxy A15 series as well as Galaxy A25 series.
- S24 series is now performing similar to S23 series in terms of cumulative sales for 1st 10 weeks. This is likely due to initial excitement around GenAI features slowly cooling off.
- Our internal surveys suggest majority customers in postpaid stores were unaware about GenAi features but they were excited about AI features after the demo from store representatives.
- At this point, we don’t see GenAI features as a driver of increased smartphone demand in the US. the demand is mostly coming from upgraders.
- Motorola was down due to lower footfall in prepaid and national retail in second week of the month.
- The market is aligned to regular seasonality trends so far. It is expected to pick up slightly as we approach end of Q1 2024.
Published Date: April 2024
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Category
Industry
Smartphone
Report Type
Report
Time period
Weekly
Summary
Category
Published
Apr 1, 2024
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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