Webinar: Importance of Audio in a Living Room Environment

About the Webinar

The popularity of smart devices in a living room setup is on the rise. Consumers are shifting from traditional devices to a more connected ecosystem. The effect of the prolonged presence of the pandemics and stay-at-home scenarios further catalyzed the need for smart home entertainment. As per our estimates, smart TV sales will likely reach more than 80% of the television sales in 2021, compared to only 67% in 2020.

Along with a connected ecosystem, there is an upswing in the availability of high-resolution content through different OTT platforms. As a result, smart TV and other connected accessories are taking the center stage in the living room setup. Audio is certainly playing a pivotal role in providing an immersive experience.

To further explore this interesting subject, we invited esteemed guests from the industry to be part of a virtual panel discussion. This webinar will be co-hosted by analysts from Counterpoint Research, will include panelists from Flipkart, Sony, Dolby, Xiaomi. We will be discussing the importance of audio in a living room environment. The discussion will be enriched by the unique perspective of the panelists on product design, marketing, purchase journey, post-purchase consumer behavior, and many more.

Watch the recorded version of the webinar by filling out the form below:

Session Details

Date: November 30, 2021

Time: 12PM IST

The webinar will be co-hosted by:


Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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