Russia Online Smartphone Sales Grab Record 36% Share in Q1 2021

Top

Russia Online Smartphone Sales Grab Record 36% Share in Q1 2021

Press releases
/ Jun 9, 2021
/ Team Counterpoint

Samsung led in total smartphone sales while Xiaomi led in online channel share.
M.Video-Eldorado led among online platforms, followed by Svyaznoy and MTS.

London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – June 9, 2021

Russia’s online smartphone sales reached their highest ever market share in Q1 2021 at 36%, according to the latest research from Counterpoint Research Model Sales Tracker. Russia is recovering from the second wave of COVID-19, which helped its smartphone market grow by 4% YoY in Q1 2021. The top three smartphone brands (Samsung, Xiaomi and Apple) held nearly 70% market share.

Commenting on brand performance, Research Analyst Soumen Mandal said, “Samsung maintained its leading position in the Russian smartphone market. It also improved its online share due to the strong performance of the Galaxy S21 series, Galaxy A51 and Galaxy A31 models. However, Samsung’s total smartphone sales decreased in Q1 2021 compared to Q4 2020. While Samsung managed to decrease its gap with Xiaomi in online sales, Xiaomi decreased its gap with Samsung in total smartphone sales during this quarter. Benefitting the most from Huawei’s dismal performance, Xiaomi increased its smartphone sales in Q1 2021 compared to Q4 2020. Apple’s smartphone sales increased 33% YoY as the iPhone 12 series was performing well even after a quarter of its launch. realme retained the fifth position in total smartphone sales. We expect a strong competition between realme and HONOR to take the fourth spot by the end of this year.”

Mandal added, “Now, one out of five smartphones sold in Russia has 5G connectivity. Apple’s iPhone 12 series, Samsung’s newly launched Galaxy S21 series and Xiaomi’s Mi 10T were the top-selling 5G smartphones during this quarter. Among the Top 10 smartphone models sold, five were from Xiaomi, three from Apple and two were from Samsung. In the Top 10 list of smartphone models in terms of revenue, five were from Samsung, four from Apple and one was from Xiaomi. In terms of brands, Apple is ruling the market in revenues, followed by Samsung and Xiaomi. Apple and Samsung hold more than 70% share of the market in terms of revenue.”

Commenting on the market dynamics, Director Tarun Pathak said, “In Russia’s smartphone market, more than 20% of the smartphones are selling in the $150-$250 price band. However, the ASP (average selling price) of smartphones increased by 47% YoY to reach $307 in this quarter. The increasing sales of 5G smartphones and flagship models are driving the ASP rise. Smartphone sales in the $600 and above price band grew by more than 150% YoY in Q1 2021. Attractive trade-in offers supported by both online platforms and banking organizations are helping Russian consumers upgrade their devices.”

Pathak added, “M.Video-Eldorado further increased its share in Russia’s online smartphone market in Q1 2021 compared to Q4 2020 and retained its top position among online smartphone platforms. Svyaznoy and MTS held second and third positions respectively. However, they both lost market share compared to Q4 2020. Beeline was another online platform which experienced noticeable growth in Q1 2021. Samsung upgrade program, Galaxy Buds as a gift with the Galaxy S21 series flagship model purchase, and a smartphone exchange offer helped Beeline increase share.”

Our detailed report ‘Russia Handset and Channel Share Analysis, Q1 2021’ is available for subscribing clients.

Feel free to contact us at press(at)counterpointresearch.com for questions regarding our latest research and insights, and for press enquiries.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Soumen Mandal

Tarun Pathak

Counterpoint Research
press(at)counterpointresearch.com

Related Posts:

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

US Smartphone Shipments Decline YoY for Sixth Consecutive Quarter

GlobalFoundries’ Q1 2024 Revenue Down 16% YoY, Decline Limited by Automotive Growth

India Smartphone Market Volume up 8% YoY, Value up 18% YoY in Q1 2024; vivo Leads in Volume, Samsung in Value

Generative AI Phone Industry Whitepaper

Counterpoint Weekly Newsletter

Read Here

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.

Top