European Monthly Smartphone Market Report – Xiaomi’s European Fight, From Challenger to Champion


Xiaomi continues to make great strides in Europe, particularly in markets like Spain and Italy. This report looks into how Xiaomi has climbed the rankings in these markets in recent months, and how its move into premium is placing it in a good position to grow in other European markets too.

Table of Contents:

  • Going from strength to strength in Southern Europe
  • Flagships not required in Spain and Italy
  • Xiaomi making a play for the premium market
  • Xiaomi’s premium push could pay off big time in Europe

Number of pages: 5
Author: Jan Stryjak
Published date: May 2021