Our Q1 2021 Market Monitor report has been published. We release one infographic each quarter to summarize the mobile handset market activities in a single page.

Some quick observations on the smartphone market:

  • Global smartphone shipments grew 20% YoY but declined 10% QoQ to reach 354.94 million units in Q1 2021.
  • India’s smartphone market declined for a second quarter. However, Xiaomi continued to lead with a 26% share, growing 8% YoY driven by the Redmi 9 series.
  • Samsung regained the top spot as the world’s biggest OEM, replacing Apple, which saw a seasonal quarterly decline in shipments.
  • Consequently, North America, Apple’s biggest market, saw a steep quarterly decline in shipments.
  • In Europe, however, the decline in Apple’s shipments was significantly offset by the growth of Samsung and Chinese OEMs such as Xiaomi, OPPO and realme.

Counterpoint Research INFOGRAPHIC Q1 2021 Smartphone

Use the button below to download the PDF version of the infographic:

Some quick observations on the feature phone market:

  • Global feature phone shipments declined 19% YoY and 15% QoQ in Q1 2021 after a relatively strong performance in Q4 2020.
  • India remained the biggest feature phone market for a second quarter with an increased market share (38% in Q1 2021 vs 37% in Q4 2020).
  • MEA continues to be the second biggest feature phone market despite a notably higher share (35%) compared to the last quarter(32%) when it was replaced by India.
  • Shipments in North America declined 31% QoQ in Q1 2021 after a 22% QoQ decline in Q4 2020.
  • From a brand point of view, the global feature phone market remained stable with itel, HMD and TECNO retaining the top three positions respectively.

Use the button below to download the PDF version of the infographic:

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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