India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

  • Noise continued to maintain its lead for the fourth consecutive quarter.
  • boAt Storm topped the best-selling model chart for the quarter.
  • Over 70% of the shipments were driven by Indian brands.

Boston, Toronto, London, Hong Kong, New Delhi, Beijing, Taipei, Seoul – September 9, 2021

India’s smartwatch shipments more than tripled in Q2 2021 compared to the same period last year, with 206% YoY and 18% QoQ growth during the quarter, according to the latest research from Counterpoint’s IoT Service. The growth was mainly driven by affordable offerings, new entrants, changing customer preferences and demand recovery from the lockdown period.

Looking at the overall market, Senior Research Analyst Anshika Jain said, “India’s smartwatch market is in a boom phase as more and more people are trying out smartwatches because of the affordability factor. Smartwatches are now replacing traditional watches and complementing smartphone usage as well. Domestic brands are playing a pivotal role in making them accessible by introducing relevant functionality and fitness tracking functions at lower price points. The top three brands in the Indian smartwatch market are domestic and have over a three-fifths share of the total market.

We are estimating double-digit growth for the country’s smartwatch market in the coming period as new vendors are coming with emphasis on the CMF factor (Colour, Material and Finish), thereby offering a wide variety of options to the consumers at different price points.” Around 10 brands have already entered this market since the beginning of 2021.

On domestic production, Jain said, “We are also seeing domestic production picking up. Samsung is already producing smartwatches in India since June 2020. Other players like realme, Molife and Timex are also opting for domestic production as it would help reduce the prices as well as dependence on the external market.”

On the price trends and features, Research Associate Harshit Rastogi said, “We are witnessing many new launches in the sub-INR 5,000 segment, which saw its contribution rising to 83% in the overall market in Q2 2021, compared to 67% in Q2 2020. Due to this, the ASP (average selling price) of smartwatches decreased by 36% in Q2 2021 compared to the same period last year. We are also seeing features like Voice Assistant, Bluetooth Calling, SpO2 and Blood Pressure Monitor trickling down from high-end models to the low-end ones.”

India Wearables (Smartwatch) Market Share of Top 5 Brands, Q2 2021 vs Q2 2020Market Summary:

  • Noise grew 229% YoY to remain at the top with a 27.3% market share. The Colorfit Pro 2, launched in 2019, was its highest-selling model. New launches like the Colorfit Pro 3 and Noisefit Active helped the brand maintain its lead. Noise also roped in cricketer Rishabh Pant as its brand ambassador.
  • boAt grew 34% QoQ in Q2 2021. Its Boat Storm was the best-selling smartwatch model in the market in Q2 2021, capturing over one-fifth of the market. Since its entry in Q4 2020, the brand has quickly grabbed the second spot in the Indian smartwatch market. It is also rapidly closing the gap with Noise with new models like the Xtend and Xplorer, which have more features.
  • Fire Boltt quickly emerged as the third-largest player with 243% QoQ growth. Multiple affordable-segment launches, feature-packed products, rewards program and exclusive tie-ups with online retailers made this growth possible. The company has signed actor Vicky Kaushal as its brand ambassador.
  • Amazfit grew 58% YoY in Q2 2021 due to its diverse offerings. It stood at number one in the INR 5,000 and above segment.
  • realme declined 49% YoY as it is facing tough competition from domestic brands. realme had its third-anniversary sale in June 2021 and also introduced bank offers to push its inventory. The brand is looking to upgrade its smartwatch series in Q3 2021 with two new models.
  • Samsung grew 118% YoY aided by the sales of its Galaxy Watch Active 2 The watch was also bundled along with its Galaxy S21 smartphone series during April at just INR 990.
  • Xiaomi made an entry into the sub-INR 5,000 price segment with its Redmi Watch. Xiaomi also slashed the price of its Mi Watch Revolve before launching the Mi Watch Revolve Active on June 22.
  • Apple grew 34% YoY mainly due to high sales of the Series 6 and SE. The sales of its other models have fallen rapidly since the introduction of newer models.
  • OnePlus also entered the smartwatch market in Q2 2021 with its OnePlus Watch. It has already taken the top spot in the INR 10,000-INR 15,000 price band.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain

Harshit Rastogi

Counterpoint Research

Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.