Global Smartwatch Shipments Market Share

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Global Smartwatch Shipments Market Share: Quarterly

May 30, 2025

Global Smartwatch Shipments Market Share
Brands	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024	Q1 2025
Apple	31%	21%	19%	21%	28%	20%
Others	69%	79%	81%	79%	72%	80%

Market Highlights:

Global smartwatch shipments declined 2% YoY in Q1 2025. Apple led the market with a 20% share, followed by Huawei (16%) and Xiaomi (10%).
Among the top 10 brands, Xiaomi and Huawei registered the fastest YoY growth. Apple experienced a 9% YoY decline, primarily due to reduced consumer demand driven by the perception that the new releases offered fewer significant advancements compared to their predecessors.
At 29%, China had the highest share of global smartwatch shipments in Q1 2025. China also witnessed the highest shipment growth of 40% YoY, driven by Huawei, BBK (Imoo) and Xiaomi.
In North America, HLOS smartwatches had the highest contribution with an 84% share, driven by Apple, Samsung and Garmin.

*Data on this page is updated every quarter. Rankings are according to the latest quarter.

This data represents the global smartwatch market share by quarter (from 2023-2024) by top brands.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis and Insights, Q4 2024

PDF File | Published Date: March 2025

Global smartwatch shipments fell 9% YoY in Q4 2024, marking the fourth straight quarter of the annual decline. The overall decrease was driven by a significant slowdown of India's previously thriving local smartwatch brands, combined with the fall in NAM smartwatches shipments. Among the top five brands, only Apple saw a decline in shipments, due to minimal upgrades in its latest series and the absence of the Watch Ultra 3.

Author

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