Huawei Captures Top Spot in Q1 2024 Global Foldable Smartphone Shipments on 5G Support

  • Global foldable smartphone shipments were up 49% YoY in Q1 2024, driven by Huawei, HONOR and Motorola.
  • Huawei’s 5G transition in foldables allowed the brand to rapidly gain a competitive edge.
  • HONOR and Motorola’s shipments outside of China rose sharply compared to a year ago.
  • Book-type foldables are gaining popularity, with their shipments exceeding those of clamshells for the first time in 11 consecutive quarters.

Seoul, Beijing, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, San Diego, Taipei, Tokyo – May 30, 2024

The global foldable smartphone market grew 49% YoY in Q1 2024, marking its highest rate of increase in six quarters, according to the latest Counterpoint Research Foldable Smartphone Shipment Tracker. This surge was primarily driven by significant shipment increases at several Chinese OEMs. Notably, Huawei ascended to the top spot in quarterly global shipments for the first time, overtaking Samsung, which had consistently led the market.

Huawei’s transition to 5G in foldables was a key driver of its 257% YoY growth this quarter. A year ago, Huawei’s foldable portfolio consisted solely of LTE devices. However, by Q1 2024, the proportion of 5G-enabled foldables surged to 84% of the brand’s total foldable shipments.

Launched in September last year, Huawei’s first 5G book-type foldable, the Mate X5, has been one of the bestsellers in China’s foldable market for three consecutive quarters. In March 2024, Huawei also released its first 5G clamshell model Pocket 2, significantly contributing to the Q1 shipments. Despite facing challenges in securing supplies for its self-developed 5G SoC, Huawei will continue to treat foldables as a priority, considering their higher price positioning.

In contrast to Huawei’s focus on the Chinese market, HONOR and Motorola have achieved substantial shipment growth in overseas markets as well. HONOR’s global foldable market share jumped from 3% a year ago to 12% in Q1 2024, making it the third-largest player. Its shipments outside of China grew massively from a small base, driven by the slimmest infolding book-type model, the HONOR Magic V2, which became the most shipped foldable phone in Western Europe in Q1 2024. Similarly, Motorola increased its global market share to 11% to rank fourth, with the Razr 40 (aka Razr 2023) becoming a top model in North America.

We also observed that in Q1 2024, book-type foldables accounted for 55% of the global foldable market shipments, surpassing the clamshell type for the first time since 2021 when the foldable smartphone market began its notable growth following the release of the Samsung Galaxy Z Flip 3. The clamshell market, predominantly led by Samsung, has always enjoyed popularity due to its more accessible pricing, except in the Chinese foldable market. However, while Chinese OEMs such as Huawei, HONOR, OnePlus and vivo have been consistently launching new book-type products since the second half of last year, the growth in Samsung’s clamshell segment has slowed, resulting in a reversal between the popular types this quarter.

Despite the rise of book-type foldables, expectations remain high for the clamshell market’s growth potential this year, bolstered by some anticipated product launches. Samsung aims to reclaim its market leadership with the upcoming Z Flip 6, which promises enhanced performance and reliability. Huawei is also setting aggressive targets for the clamshell market, planning to add a lower-priced model to its portfolio. Both HONOR and Xiaomi are poised to enter the clamshell competition for the first time, intensifying the market dynamics.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research


Related Posts

Counterpoint Research Newsletter

Receive our densely curated weekly email with fresh insights at the intersection of technology, media and telecommunication. Subscribe to never miss an update!

Please enter your email address below.

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.