China Foldable Market Consumer Survey

PDF | 21 pages
Published date: November 2023

Overview

Counterpoint Research conducted a survey targeting high-end smartphone users in China to explore their ownership, opinions, and preferences regarding foldable smartphone form factors. The study sheds light on users’ receptiveness to foldable smartphones, their inclinations toward various foldable designs, and the primary concerns within this segment. Additionally, the research delves into future preferences for foldable smartphone purchases.

The survey, sponsored by HONOR, utilized an online quantitative questionnaire to collect responses from individuals owning smartphones valued at $400 and above. The sample included 1,043 individuals, representing a diverse group categorized by age, education, gender, and occupation. Data collection took place in October 2023.

Table of Content

  • Key Takeaways
  • China Foldable Market Overview
    • China Foldable Smartphone Sales by Quarter
    • China Foldable Smartphone Market Share and Top Models, Q3 2023
    • China Foldable Smartphone Shipment Forecast
  • Foldable Survey Insights
    • Willingness to Purchase Foldables
    • Reasons to Choose Foldables
    • Clamshell vs Book-type
    • Book-type Study: Price, Weight and Thickness
    • Durability of Foldables Top Concern of All Surveyed Users
    • Key Features When Selecting Foldable Models and Brands
  • Appendix
    • Demographic Split
    • Research Design: Methodology