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Global Smartphone Market Grows 3% in Q1 2025 But Future Uncertain; Apple Takes #1 Spot in Q1 For First Time
The global smartphone market continued its growth trajectory in Q1 2025. Smartphone sell-through grew 3% YoY during the quarter, driven by growth in emerging markets and a subsidy-led demand boost in China.Helped by the iPhone 16e launch and continued expansion in emerging markets, Apple took the #1
Apple Watch Shipments’ Continuous Decline: New Models, Significant Upgrades Needed
Apple’s smartwatch shipments declined 19% in 2024, the second consecutive year of decline.The lack of a new SE model weighed most on shipment growth.Fewer upgrades to the latest Watch Series 10, more competition, lack of a new Ultra and legal issues also impacted the growth.We could see shipment v
TomTom Maintains Navigation Software Leadership in Europe in 2024 Amid Market Contraction
Europe’s in-vehicle navigation software market declined by 2% YoY in 2024 due to a slowdown in EV sales.TomTom remained in the top position with a 14% market share.Google saw the highest growth rate of 34% YoY, driven by new model launches.AI integration inside the cabin will be a key enabler for
Tariff Tremors: US Smartphone Market Staring at Double-Digit Decline, But Opportunities Remain
The US smartphone market may see double-digit declines in 2025 due to potential tariff pricing impacts and growing consumer uncertainty. Smartphone inventories are reaching record highs as OEMs ramp up shipments prior to tariffs taking effect. This may help delay any pricing changes for months. Opportunities for the smartphone ecosystem are emerging, from insurance subscriptions to GenAI-powered affordable flagships.
Counterpoint Research CES 2025 Round-Up
Overview: This year we had a contingent of 10 analysts attending CES to track the latest across PCs, TVs, the broader consumer electronics sector as well as automotive. We have condensed a week’s worth of executive meetings, key announcements and things that caught our eye from the show floor into
Global Passenger Vehicle Forecast by Powertrain, 2035
Overview:As the global automotive sector transitions towards electric vehicles, it is very important to have an idea of how electric vehicles will reshare the automotive sector. This report gives an idea of how alternative fuel powertrains like Battery EV (BEV), Plug-in EV (PHEV), Hybrid EV (HEV), M
GenAI Consumer Awareness Survey: 59% Open to Buying GenAI Smartphones Within a Year
Overview: The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone purchase decisions. Over 25,000 individuals were contacted, but a detailed survey was conducted with
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