GenAI Consumer Awareness Survey: 59% Open to Buying GenAI Smartphones Within a Year

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Jan 20, 2025

Overview: The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone purchase decisions. Over 25,000 individuals were contacted, but a detailed survey was conducted with a focused group of 3,535 respondents. Generative AI (GenAI) was familiar to 32% of the respondents in a survey conducted by Counterpoint Research across seven countries – USA, Canada, UK, France, Germany, Poland, and Japan. GenAI awareness was highest in North America (72%) and lowest in Japan (7%). Smartphones have been playing a key role in the propagation of GenAI, with nearly 75% of the respondents accessing the technology through their devices, led by Gen Z users.

Table of Contents:
•    Introduction
•    Awareness
•    Familiarity
•    Exposure by Age Groups
•    GenAI Applications via Smartphones
•    Leading Use Cases
•    GenAI Smartphone Purchase Decision

Number of Pages: 5
Published Date: January 2025

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Category

Industry

Smartphone

Report Type

Report

Time period

Other

Summary

Published

Jan 20, 2025

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Author

Harshit Rastogi

Harshit Rastogi is an Analyst based out of Gurgaon, India. He closely tracks global handset market ecosystem and wearables. He has over 4 years of experience analysing trends and deriving strategic insights for key stakeholders.