Trending Research
Smartphone Market Recovers In 2024 After Two Years Of Decline
Global smartphone sell-through grew 4% YoY in 2024, following the weakest year in a decade in 2023.The top two brands, Samsung and Apple, were largely flat YoY in 2024. Xiaomi grew fastest among the top five and ranked #3. OPPO lost volume but held on to #4 ahead of fast-growing vivo that did well i
China Smartphone Sales Fall 3.2% YoY in Q4, Only Quarter With YoY Decline in 2024
China’s smartphone sales declined 3.2% YoY in Q4 2024, marking the only quarter in 2024 to see a YoY decline, according to Counterpoint’s Market Pulse Service. During the quarter, Huawei took the top spot, followed by Xiaomi and Apple.
Commenting on the market dynamics, Associate Director Ethan Qi said, “The country’s smartphone market saw a rebound in the first three quarters of the year, with positive YoY growth each quarter. However, momentum began to slow in Q4 as consumers adopted cautious spending behavior.”
One in Every Two Cars Will be a BEV in 2035, China to Lead Penetration
BEV sales are expected to grow 25% YoY in 2025 to reach a 16% share in the face of a slowdown in the broader PV market.By 2035, BEVs are expected to account for nearly half of all sales.China will continue to be the biggest market, but Europe and the US will also be key contributors.The fastest grow
China Smartphone Sales Up 1.5% YoY in 2024
Overview: China’s smartphone sales rose 1.5% YoY in 2024. The market’s performance through the year was uneven, with a softer start and a sluggish conclusion compared to the previous year. However, during the period spanning from Week 5 to Week 36, smartphone sales generally outperformed those o
Counterpoint Research CES 2025 Round-Up
Overview: This year we had a contingent of 10 analysts attending CES to track the latest across PCs, TVs, the broader consumer electronics sector as well as automotive. We have condensed a week’s worth of executive meetings, key announcements and things that caught our eye from the show floor into
Global Passenger Vehicle Forecast by Powertrain, 2035
Overview:As the global automotive sector transitions towards electric vehicles, it is very important to have an idea of how electric vehicles will reshare the automotive sector. This report gives an idea of how alternative fuel powertrains like Battery EV (BEV), Plug-in EV (PHEV), Hybrid EV (HEV), M
GenAI Consumer Awareness Survey: 59% Open to Buying GenAI Smartphones Within a Year
Overview: The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone purchase decisions. Over 25,000 individuals were contacted, but a detailed survey was conducted with
Recent Analysis
by Coverage Area
Listen & Watch
Events
Fast Facts about Counterpoint
-
Countries tracked
0 -
Brands tracked
0 -
Models tracked
0 -
Clients served
0
Client Testimonials
Corporate Strategy Manager
HERE
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Strategic Marketing Manager
Samsung Electronics
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Corporate Strategy Manager
SK Telecom
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.
© 2024 Counterpoint Technology Market Research