Europe Smartphone Shipments Decline 11% YoY in Q2 2022 as Macro Climate Continues to Deteriorate

The Europe smartphone market declined by 11% YoY and 13% QoQ to 40 million units in Q2 2022, the lowest quarterly total since Q2 2020. A deteriorating macro climate and geopolitical uncertainly were the main constraints on demand Samsung and Apple managed to grow shipments and market share YoY, although both declined QoQ due to their withdrawal from the Russian market. Xiaomi and OPPO*,…

Europe Smartphone Market Drops 12% YoY in Q1 2022; Region Braces for Further Challenges Ahead

49 million smartphones shipped in Europe in Q1 2022, the lowest first quarter total since Q1 2013 Samsung remained as the region's top vendor, despite a significant drop in shipments realme was the only top-five vendor to register annual shipment growth in Q1 2022 Deteriorating macro and geopolitical environment expected to drive further declines in 2022   London, Boston, Toronto, New…

Europe Connected Car Market Drives Forward Despite Bumps

4G car market share will hit the high of 91% in 2022 before declining. 3G car market share will be in a continuous decline after 2021. London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – June 15, 2022 Europe’s connected car* market bounced back in 2021 after the pandemic-induced downturns. However, the ongoing semiconductor shortage led to production losses which…

Ookla Webinar: Why is 5G in Europe Falling Behind and What Can We Do About It?

Our Associate Director Jan Stryjak recently spoke at the Ookla Webinar "Why is 5G in Europe Falling Behind and What Can We Do About It?" 5G performance across Europe has been a mixed story. While some operators offer lightning fast speeds exceeding 300 Mbps, 5G Availability, the percent of users on 5G-capable devices that spend the majority of their time on 5G, remains low. It is not…

HONOR Bets on Magic 4 Series to Grab Premium Share in the European Smartphone Market

Ever since HONOR became an independent company, after separating from Huawei, it gradually started building momentum. In Q4 2021, China’s smartphone shipments fell 11% YoY, but despite that, HONOR became the second-largest smartphone brand. It was the mid-to-high-end smartphones that helped HONOR drive its sales. Now, it is set to take the premium battle outside of China and expand to overseas…

Europe’s Fastest Growing Smartphone Brand realme Helping Drive Europe’s COVID Recovery

London, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – February 23, 2022 The European smartphone market is slowly on the road to recovery. With the end of the COVID-19 pandemic seemingly in sight, and despite new challenges around component shortages, the market registered a 1% annual rise in smartphone shipments in 2021, a reversal of the 7% annual decline recorded in 2020.…

CR: 2021 was the most competitive year for smartphone sales in Europe

Counterpoint Research has issued its annual analysis of the European smartphone market today, and this reveals sales were up 8% over 2020. That's encouraging, but it's still not back to pre-pandemic levels (keep in mind that 2020 sales dropped 14% compared to 2019) ….Read More

Europe Smartphone Market Gains 8% YoY in 2021; But COVID-19 Recovery Comes Up Short

London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – January 31, 2022 2021 was another rollercoaster year for the European smartphone market. Promising early signs suggested that the market was recovering from a difficult 2020, during which the COVID-19 pandemic hit the region hard causing both supply- and demand-side issues. However, COVID-19 impacts continued into 2021, and then Europe…

realme Key to Europe’s Affordable 5G Smartphone Growth

5G is growing rapidly in Europe. 5G sales in the region more than doubled over 2020 and accounted for half of all smartphone sales in Q3 2021 (up from just 14% in Q3 2020). The key to this growth is the push of 5G down into the lower price tiers. 5G smartphones accounted for the majority of sales in the mid-price ($250-$499 wholesale) segment in Q3 2021, up from 21% in the previous year. Even in…

Europe Smartphone Market in Q3 2021: Samsung Holds on Despite Challenging Climate

London, Boston, Toronto, New Delhi, Beijing, Hong Kong, Taipei, Seoul – November 3, 2021 Europe’s smartphone market appears to have largely recovered from the effects of the COVID-19 pandemic, although sales are now being impacted by the ongoing chip shortage. Q3 2021 sales were only marginally down (-1%) compared to the same period last year, but were 4% down versus Q2 2021. Some vendors…

CIS Holds Key to Xiaomi’s Q2 2021 Europe Smartphone Success

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – August 18, 2021 Erratum: this is an update to a previous PR that was based on preliminary data. Our updated analysis shows that Samsung actually remained the number one in Eastern Europe ahead of Xiaomi. There is no denying Xiaomi’s meteoric rise in Europe. In Q2 2021, Xiaomi overtook Samsung to became the largest smartphone vendor in…

Russia Lags Europe in 5G Deployment

Europe was an early adopter of 5G with Swiss telecom operator Sunrise deploying the continent’s first 5G network in April 2019. By the end of Q1 2021, 5G had been deployed in more than 30 European nations with most of them having multiple 5G operators. However, despite being Europe’s biggest market, Russia is lagging behind its counterparts. Out of all the operators in the country, only MTS has…

Q2 2021: Europe Smartphone Market’s Bumpy Road to Recovery

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – August 4, 2021 The Europe Smartphone market continued along its road to recovery in Q2 2021, although the path was beset with challenges. Sales grew by 33% annually in Q2 2021, although Q2 2020 was the worst quarter for smartphone sales in Europe for at least a decade due to the effects of the Covid-19 pandemic. Q2 2021 sales were 4%…

Europe’s Mid tier smartphone battle rages on

Huawei’s near departure from the European market, which began around 12 months ago, left a vacuum waiting to be filled. Various relatively new entrants to the European market – Xiaomi, OPPO, OnePlus, realme and vivo – joined the battle to capture market share once belonging to Huawei. Growth moving up the price tiers Huawei’s sweet spot was affordable devices, with a vast majority of its…

European Smartphone Market Rebounds in Q1 2021; Competition Continues to Heat Up

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – April 27, 2021 The European smartphone market appears to be on the road to recovery after a difficult 2020. An improving COVID-19 outlook compared to this time last year (the end of Q1 2020 marked the beginning of a major downturn for the smartphone market as the pandemic started to take its toll), helped European smartphone sales grow…

European Smartphone Market Down 14% YoY in 2020; Xiaomi Gains While Huawei and Samsung Lose

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – March 1, 2021 2020 was a rollercoaster year for the European smartphone market. The COVID-19 pandemic hit the region hard, resulting in both supply and demand side issues. Meanwhile, economic concerns and employment worries led to consumers saving rather than spending, and widespread lockdowns meant that many consumers were unable or…

Samsung Galaxy S21: Can it be the Flagship Samsung Needs in Europe?

Samsung Galaxy S21: Can it be the Flagship Samsung Needs in Europe? On January 14, one month earlier than expected, Samsung launched its latest flagship smartphone series – the Galaxy S21. Featuring the latest processors (some will use Qualcomm’s newest Snapdragon 888 chip), a sleeker design and an enhanced camera system, the Galaxy S21 is expected to perform better than last year’s Galaxy S20,…