China Smartphone Sales in 2022 Reach Lowest Level in a Decade; Apple Becomes #2 Brand for First Time

China’s smartphone sales declined 14% YoY in 2022 to record their fifth consecutive year of decline. Apple’s sales outperformed the country’s market in 2022, falling by only 3% YoY.  Major Android OEMs such as OPPO (-27% YoY), vivo (-23% YoY) and Xiaomi (-19% YoY) saw big YoY declines. China’s Q4 2022 smartphone sales declined 15% YoY. All quarters in 2022 saw double-digit YoY sales…

Apple hires workers in India as it looks to open first flagship stores

“The stars are finally aligning for Apple in India,” said Neil Shah, analyst at Counterpoint, a market intelligence group. “Since the pandemic, the number of iPhones sold in India has almost doubled,” said Shah. “That’s driving sales of Macs, Apple Watches and iPads. There’s a positive network effect. So Apple is noticing this fast-growing market, and now is the right time to enter, to…

Android Is Catching Up to Apple in an Important Way

As smartwatches and wireless earbuds have grown more popular, phone makers like Apple and Samsung have increasingly focused on these ancillary products as complementary selling points for their smartphones. Global shipments of smartwatches grew 13% year-over-year in 2022, according to Counterpoint Research, while Canalys reports that true wireless earbuds were the only personal audio category to…

Smartphone Sustainability Touching New Highs with Apple, Samsung in the Lead, But is it Enough?

More and more smartphone OEMs are adopting the circular approach. Apple and Samsung stand out as leaders in sustainable initiatives. Each of the top OEMs performs differently across the three major stages of the smartphone circular economy – production, usage and end of life. OEM tie-ups with local sustainability partners have increased, leading to circular initiatives across geographies.…

Apple iPhone Market Share: 2007 to 2022

Apple iPhone Shipments Market Share: 2007 to 2022 Published Date: December 22, 2022 A repository of quarterly data for Apple iPhone market. This data is based on iPhone shipments by quarter that can help you understand the market scenario and Apple's performance in the quarter. Apple iPhone Shipments: Annual Apple iPhone shipments (M units) Year 2007 2008 2009 2010 2011…

Apple Beats Revenue Target Despite FX Headwinds, Supply Constraints

Apple’s September quarter revenue for its 2022 financial year rose 8.1% YoY to a record high of $90.1 billion, easily beating Wall Street estimates. The results showcased the company’s resilience amid the difficult macro environment and foreign-currency headwinds. The company posted strong top-line growth across all product segments except for the iPad. Currency fluctuations remained a key…

Highest Attach Rate Ever: Apple Watch Attach Rate reached 30% in North America in H1 2022

In H1 2022, Apple Watch’s attach rate reached 30%, the highest for any half year since launch. The watch has evolved in consumers’ eyes from a cool accessory to a useful tool focused on health. Apple Watch is likely to be a key growth driver for Apple as the iPhone market saturates. Apple Watch offers an annual revenue opportunity of as high as $70 billion. Apple Watch attach rate…

Apple Refurbished ASPs Witnessing a Shift in US Due to 5G

Even as older iPhone models lose value, Apple continues to be the leader in refurbished smartphones globally and in the US. The ASPs of iPhones in the refurbished market are going through a transition as 4G LTE devices lose more value. Increase in 5G usage has a big part to play here. With the iPhone 14 series launch, the prices for much older models like the 8, 11 and XR series have gone…

iPhone 14 Pro, Pro Max Lead US Sales in Latest Apple Launch Day

Apple announced the new iPhone 14 series on September 9, five days before last year’s iPhone 13 announcement. Apple and carrier stores across the country opened their doors at 8 am on September 16 for the official launch of the iPhone 14 and iPhone 14 Pro and Pro Max. Here are the seven key takeaways from the launch: Inventory is much improved over last year’s launch which was affected by…

Apple adds to growing industry sustainability drive

Over the last few months, various OEMs have been busy touting their sustainability credentials. At the launch of its latest foldable smartphones in early August, Samsung emphasised its ‘Galaxy for the Planet’ initiative, a sustainability platform which establishes a set of targets to be reached by 2025 to reduce Samsung’s environmental footprint and lessen resource depletion from production to…

Philippines Smartphone Shipments Decline 3% YoY in Q2 2022; Apple Fastest Growing Brand

The Philippines’ Q2 2022 smartphone shipments declined 3% YoY to 4.7 million units. Apple, Infinix and TECNO were major YoY gainers in terms of shipments. Chinese players except Xiaomi and realme saw a decline in their smartphone shipments. 5G smartphone share in shipments increased from 7% in Q2 2021 to 34% in Q2 2022. Online shipments increased 15% YoY with Lazada leading with a…

Apple’s new iPhone 14 & Watch focus on pro features, improved connectivity & safety

The iPhone 14 series is official and there’s a lot to talk about the new smartphones that Apple announced at its “Far Out” event. But wait, Apple also announced the next-gen AirPods Pro TWS earbuds, and three Apple Watch models, including a rugged “Ultra” model for explorers, adventure enthusiasts, and ultra-athletes. Below is our quick analysis of everything Apple announced. Apple iPhone 14,…

Vietnam’s Apple Shipments More Than Doubled in Q2 2022

Vietnam’s Q2 2022 smartphone shipments declined 1% YoY to 3.2 million units. Premium smartphones’ (>$400) shipments saw a growth of 75% YoY. Among the top OEMs, Apple’s shipments increased 115% YoY. Most major Chinese brands saw a decline in their shipments. Offline channels picked up with brands opening more retail stores. Jakarta, London, Boston, Toronto, New Delhi, Beijing,…