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Weekly Smartphone Tracking
In-depth, weekly smartphone tracking enabling early market looks and fast decision making.
We track by brand, key model and the overall market for major markets.
User Needs and Wants For Their Next Device
Is the processor a key factor in buyer decision making? What are the must-have features? How much are people willing to spend?
Our consumer research uncovers buyer intention and behaviour across global markets.
Is On-Device GenAI The Next Big Thing?
Generative AI will quickly become ubiquitous across premium flagships.
We help you understand everything from hardware requirements, hybrid models, business models and market size potential of what is already the next big thing.
Fast Facts About Counterpoint
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Client Testimonials
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
For us, as new business developers and company-builders a thorough assessment of the market-size and its drivers is always the final factor in a go/no-go decision, and Counterpoint's insights into the mobile and smartphone industry have been extremely helpful for setting up our first operations in Asia.
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