Overview:
VinGroup, one of the largest enterprise in Vietnam has been making news with its aggressive entry into the smartphone segment under the brand name Vsmart. The OEM entered the smartphone segment with acquisition of BQ and has developed manufacturing facilities in Vietnam. It has quickly gained mind share in the local market and has entered the overseas market within 2 quarters of its launch. This report from Counterpoint analyses the corporate profile of Vsmart, the reasons of VinGroup entering the smart devices segment and also gives crucial information about the value chain, distribution partners by countries and shipments of Vsmart.
The report is relevant for all smart phone OEMs, component players as well as investors.
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