Counterpoint’s Market Outlook provides short and long range forecasts of the total addressable market size in both volume and value. In this report, we forecast vendor-level shares, by quarter for 2016 and 2017. The basis for the forecast is the actual performance achieved by the various handset vendors through 3Q 2016. The metric is volume of product sold in to the channels, which does not necessarily equal the volume purchased by the final consumer.
Overview:
- Samsung – Declining Growth and Galaxy Note 7 Debacle
- Apple – Launch of iPhone 7 and iPhone 7 Plus
- Huawei – Growth Remains Modest in 2017 and 2018
- BBK Group: Oppo and Vivo
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