Micromax is an Indian company which was founded in 2000 and Headquarters in Gurgaon, Haryana. Micromax was established as an IT software company operating in the embedded devices domain and in 2008 it entered into mobile handset business. In Q3 2013, it was 10th largest handsets supplier globally. Micromax is first Indian company to start its handsets sales in Russia in 2014.
Table of Contents:
- Overview
- Mission / Philosophy / Business Model
- Handset Shipments by Tech
- Handset shipment by region
- Product Portfolio (Best Selling Handsets by Price Bands in Q2 2016)
- ODM Relationship
- Overall Strategy and Achievements
- Recent Highlights
- Future prospects and outlook
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