Understanding the Smartphone Purchase Journey of Large Format Retail Store Buyers in India
Overview:
In-depth interviews were performed to understand the purchase journey of the recent smartphone buyers, from large format retail stores like Croma, Vijay Sales, Reliance Digital, Sangeetha, etc. This theme focuses on why recent smartphone buyers (6 months or less) switched from previously purchasing from online channels to large format retail stores for current phones.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
